How Systems Help Small Businesses Scale | Brittany Bradley

What separates businesses that stay small from businesses that continue to grow?

For Brittany Bradley, owner of The Brow Slayer Studio in Oklahoma City, it wasn't working harder—it was building better systems.

In this episode of Small Business Pivots, Michael D. Morrison sits down with Brittany to discuss how she transformed a growing service business by creating documented systems, improving leadership, understanding her numbers, developing a consistent client experience, and building a company that doesn't rely on her for everything.

Brittany shares how she opened her business with only $6,000, learned from costly mistakes, used social media to build a loyal client base, created custom playbooks instead of relying on generic templates, and nearly doubled her monthly revenue through intentional leadership and continuous improvement.

Whether you own a salon, a service business, or any small business, this conversation offers practical strategies for creating scalable systems, hiring better employees, improving profitability, and building a business that can continue growing without burning you out.

In this episode you'll learn:

• Why systems are the foundation of business growth

• The biggest mistakes new business owners make

• How to create a consistent customer experience

• Why custom playbooks outperform generic templates

• How to improve hiring and leadership

• Understanding pricing and profitability

• Working ON your business instead of IN it

• Using social media to attract loyal customers

• Why coaching and accountability accelerate growth

Transcript

Welcome To Small Business Pivots

SPEAKER_00 0:02

If you're a business owner feeling stuck, overwhelmed, and ready to grow, you're in the right place. Welcome to Small Business Pivots, where founders share insights, stories, and pivots that lead to sustainable growth. I'm your host, Michael D. Morrison, a business coach helping business owners get unstuck and grow. All right, welcome to another Small Business Pivots. Today we have a very, very special guest. She is, or I'm privileged actually to work with her. She is one of our coaching clients. I believe we've been working together about two years, maybe.

SPEAKER_01 0:42

I think so.

SPEAKER_00 0:43

Maybe a year, between a year and two years. And I wanted to have her on the show today because she is one of my favorite rock star and entrepreneurs. She actually does the work. She doesn't complain about the work. Each time we have a coaching session, she comes back and she's fulfilled everything she was supposed to do and never wonders why nothing is changing because

Meet Brittany And Her Studio

SPEAKER_00 1:05

she is changing. She's making the change. But I know no one can introduce themselves or their business like the business owner. So, Brittany, I'm going to let you introduce yourself. Tell us a little bit about your business.

SPEAKER_01 1:16

Okay. Well, I'm Brittany, aka the Britney the Brow Slayer. I'm the owner of the Brow Slayer Studio. We offer brow and body waxing services, and we focus on creating a consistent client experience so that no matter who you see or what service you're getting, you're going to get the same result and the same experience every single time. We've been opened since January 2023. And I currently have three estheticians, including myself and then a front desk girl.

SPEAKER_00 1:47

How did you get into this business?

SPEAKER_01 1:50

Well, when I was so about eight years ago, 20, yeah, 2018, I found out that I was pregnant with my son. And I was kind of going down a dark path in the beginning. And when I found out I was pregnant, I decided, yeah, we can't really do that. So I got into aesthetician school and I just went, it took me a lot longer because I really hated my life. But I eventually got done. I actually had to go back and finish like eight hours after my son was born. So I went back a week after he was born to finish those eight hours so that I could start working. And then so I went in on a Saturday. It was the longest eight hours of my life because he was like a week old. And so it felt like I was away from him.

SPEAKER_02 2:37

Yeah.

SPEAKER_01 2:38

Like forever. And so then that following Monday, I went and got my worker's permit. And that following Tuesday, I was applying for jobs. And that following Thursday, I was hired. Oh, body, brow and body waxing studio. And I was like, I don't really want to do this, but I'm broke. So I really need a job. So I kind of just fell into it. I actually went into it wanting to do makeup, but as fate would have it, I ended up in a brow and body waxing studio. And then I just really fell in love with it. And then I kind of floated around different places and a lot of there's a common theme everywhere I worked. I just felt like it wasn't consistent and it really kind of sucked working there in one way or another. And then I tried, so COVID happened and I was self-employed because I left my first brown body waxing studio or job. COVID happened probably like eight months into my booth renting experience. And then I decided I don't really want to do booth rent. So then I got a job at a spa. And then I went and decided I didn't want to do that. So I wanted to pivot and I wanted to go to med spa. And then that really didn't work out. And so then I drained my savings of $3,000 to go booth rent again because I was like, this sucks. I'm not going to work here anymore. And that was kind of the start of like the rolling ball for the Brow Slayer studio. Cause I'm like, okay, so I know I don't really like working at all these other places. And I know that I want to create kind of my own space and create a really empowering space for other aestheticians and service providers. And so then I worked booth rent for a year and I thought I could open a real retail space for sure. And so then I just kind of jumped in, and that's kind of how we got here. So I just you jumped in. I jumped in. But yeah, all in all, it just kind of like

Turning A Hard Season Into A Career

SPEAKER_01 4:50

fell into my lap in terms of like the brown body waxing because it was not originally what I wanted to do at all.

SPEAKER_00 4:57

Well, some of the listeners are still haven't made the commitment to open their own business, but they were kind of in the position where you were, and that is they want to open. So what do you what do you think what that trigger was that kind of encouraged you, nudged you to actually take that leap?

SPEAKER_01 5:16

Man, you know, I don't know. I've always been kind of a risk taker. I've always just been very like my dad always says, like, I go from thinking to doing, and it's very true because I was like, I think I'm gonna open a retail like space. And I told my husband that like one night or the night before, and then the next day, I was like, hey, I signed a lease for a retail. And he was like, Oh, okay, let's do it. I don't know. I just like felt really I just knew I was tired of what I had been doing. And so it just was kind of I got a very, very, very small business loan and opened on. I always tell my dad, I'm like, I opened on six thousand dollars in a dream because I had six thousand dollars and that's what I went with, and I was like, well, here we go.

SPEAKER_00 6:09

So, what are some of those early mistakes that you made that most entrepreneurs wouldn't expect coming their way?

SPEAKER_01 6:20

Not having a plan.

unknown 6:22

Okay.

SPEAKER_00 6:23

I love that answer, and I don't know why, but I love that answer.

SPEAKER_01 6:27

Well, I yeah, I just feel like not having a plan was probably my biggest downfall going into it because I I am a planner, but I'm also not in a lot of ways. I do a lot of planning later. I do now and then I'm like, I'll figure it out later. Like, especially when I was opening, I told my mom I signed a lease for a studio, and she's like, Well, what's your plan? And I was like, I don't know, I'll figure it out and that really stress her out. But not having a plan was one of them. And then I think not having like when I did end up hiring, because I hired my first employee, I think two months into opening, because I opened and then I was like, Oh crap, I am like so busy I cannot keep up. So I have to have somebody. Like I would be in a with a client and the phone would be ringing off the cook, and I'd be like, I really need help here. So I hired, and I think probably not having those like systems in place before I hired her also really kind of like I I really used her to figure out a lot of things, but and she ended up being a really great hire. I miss her a lot, but yeah.

SPEAKER_00 7:40

What uh so you you said the phones were ringing off the hook, and a lot of business owners that doesn't happen to them in the early phases, so they just kind of think I'm gonna open this business and it'll come to me, and then they wait and they wait. Did you do anything to drive that business?

SPEAKER_01 7:58

I did a lot of social media. I used to be a lot more prevalent on my social media because it was the only way that I could get people in the door. I so I would make TikToks, I had several TikToks go viral, and so I actually got a lot of clients from that, but a lot of it was like word of mouth. I do a referral program for my clients. So we do at the time, I think it was like give 10% off, get 10% off, or something like that. And then I ended up changing that later on to just a number. So now we do a give 10 get 10, $10. And I think that helped a lot because like word of mouth kind of everybody'd be like, oh, like use my referral code, and I want $10 off. And so I think a combination of social media and then just utilizing my current existing clients to help bring in more people, and then also having the retail space in itself helped a lot because we had a big sign and people would just like start walking in. And when I started getting walk-ins, also is kind of was another I was like, oh crap, I really do need to have somebody like up front helping me.

SPEAKER_00 9:09

Yeah. So what are what are some of the pivots that you made? So sounds like you were struggling a little bit at first because you didn't know what you didn't know, didn't have a plan. So, what was maybe one of those first pivots that kind of gave you confidence that I I have a real business, I need to kind of get serious here.

SPEAKER_01 9:29

Probably about the time that I started like meeting with you, because I think I came in and I had oh my gosh, how many employees did I have at the time? I think I had like maybe two other employees at the time when I started meeting with you.

Leaping Into A Lease With $6,000

SPEAKER_01 9:45

And I just kept I wanted structure for them so bad. And so I was like, like, you know, I made all these like handbooks and was like trying really hard to like make things like very organized for them, but then I just still felt like it wasn't like something wasn't landing, and I also just felt like I wasn't I was doing them a disservice, and so that was kind of where I came in, and I like I was like actually let me rewind because I just remembered. So I went to a aesthetician conference in Vegas in 2024, and they have so it's just it's the biggest conference for aestheticians, they have all kinds of like salon owners, and they you can take classes. And I took a lot of classes. I took my mom with me and made her sit in on these classes with me, but I took a lot of classes about like financial clarity and a lot of classes about leadership. And one of the classes I took was with a consulting firm. And when I was sitting in there, I was like taking all these notes, and I'm like, I don't do that. Oh God, I don't do that. Oh no. And I had actually met with them and I remember sitting with them being like doing a one-on-one sit-down with them, and they were telling me, Oh, like we can do this and we can do this, and like you can come to this like business school that we offer and all this stuff, and we'll show you how to create, put these systems in place. And at the time I was like, Oh wow, like I really want that, and which I still did, but when I got back and sat on it more, it just felt really disingenuous and not really catered to my specific situation. They were like handing you all these like templates, like they like literally gave you like a thing of templates, and then you just have to like, I'm like, I don't know what to do with these templates. What am I supposed to do with these? And so I kind of for a couple of months after that, I was working, I used the templates, I was trying to use the templates, and yeah, I think about September of that year of 2024 is when I kind of reached out and was like, I don't know what I'm doing.

SPEAKER_00 12:04

Like well, let's talk about that because there's a lot of I will say there's a lot of templates out there. So for different types of businesses, I have business own other business owners call me and they're gonna buy SOPs out of a box. It's already made for their business. And I'm like, yeah, but this power washing company is different than your power washing company, and the temperatures are different, like that doesn't make sense. So you've created a whole playbook of systems and processes. So, what would you say from your experience? You you purchased the templates and you had a hard time figuring them out because I know you showed them to me, and then you kind of created your own. Tell us the difference between the two. What was your experience like, and what does it look like now?

SPEAKER_01 12:52

I mean, the templates were really good starting out, like they were helpful and in terms of like getting me started. But now that I have my own, like our playbook, for example, like actually, I never had had a template for

Filling The Calendar With Marketing

SPEAKER_01 13:10

a playbook. I don't think I had my friend Tara help me make one from scratch after she helped me kind of sift through my handbook. And she was like, she was taking things from my handbook and saying, This is more of a playbook thing, this can go in a playbook, and this needs to go in your handbook. And kind of because before my handbook was like so many pages long, it was really absurd. And she was like, You don't need all this in a handbook. This is like, you know, super fine details about like it's not like how you work, it's more of like this, these are the expectations of it's very HR. And then you have your playbook of like, hey, this is how our client experience goes, and this is how we want our clients to be spoken to, and this is the experience that we want them to have, and yada yada. And the templates were a really great start, but the difference is just it was made more for like the playbook and the handbook were made very, very specifically to my business, whereas the template was just very generalized. And some of the stuff I didn't like, there were some other things too that were in there that she was like, Your business doesn't apply to that. Like she was like reading through that, and she was like, That doesn't apply to you at all. And I was like, Oh, well, cool. Yeah, so my bad.

SPEAKER_00 14:33

And I don't want to get off that train because I will, but that's the difference between having your own and just kind of those general templates, like you talked about, because now you're a commodity if you're using general tip templates and the the salon down the street from you is using those same ones, and the other one, then there's no differentiators. And now you have a playbook that I know you feel more confident with because we've talked about opportunities of franchising, opening up the other locations, opening up more rooms. What how do you feel that those are more helpful than if you were just to have templates?

SPEAKER_01 15:11

They just give me a lot better guidelines that I can literally just hand them to my employees and say, hey, this is how it's run, and this is how we need to be like talking to clients, and this is how the client experience should go. And it just overall gives us a better idea of like it's just the browse layer. Like it's just yeah, well, it's yours, it's you, it's you and being able to hand that off and being able to replicate, like I want to be able to replicate myself, like I can't clone myself, right? So being able to have all of everything that was in my head about how I wanted things to go onto a piece of paper and exactly how I want it to go, rather than just like a generalized template of like, oh yeah, like you might you you should do this, like, or this is how it should be ran. It's like, no, I want it to go like like one through 10. Like this is how like from the front door to the back door, this is how clients should be greeted, this is how the client should feel, these are the questions you should ask. And being able to almost clone the experience that I would give my personal clients to anybody that walks through here, whether they see me or someone else or anybody in the studio.

SPEAKER_00 16:32

I'll have some of the words you said replicate and you and the brown slayer way, those are all unique to you. So there's no other company that will be like you because they don't have that playbook. So can you kind of share for those that know they need systems, they just haven't done it, and maybe what the power of that is, and maybe give some examples of what's in that book.

SPEAKER_01 16:55

Well, I just say do it. And I like, I mean, for one, just having your very own is it makes a world of a difference to me. Because even so, like one of my girls, whenever I gave like when I first made the handbook that I used with a template, she was like, Brittany, I love this. This is so helpful to me. Like, this is like helping me with like you know, so many different things. And then when we had the second one made, she was like, This is even better because it was just more concise, too, because I felt like I got very wordy in the other one, which is why it was like a hundred and something crazy pages long. Nobody wants to read through that. But part of what is on mostly, so like in our playbook, mostly is in like this is what you own, this is what the front desk owns. So front desk is in charge of reaching out to clients and confirming and reaching out and rescheduling and handling all of the front desk things, and there's like a whole checklist of things that they own in their role, and then there's the service provider, and it's like everything that they own. And then there's like another section where it talks about like what everybody owns and what everybody needs to kind of make sure that's handled, and also having like accountability sections, and then also the playbook also covers, you know, the client experience. That's mostly what the the because it all everything that the different roles own is all directly tied to the client experience. So like I think it starts off as the everything that they own, and then they it goes into and this is the client experience, and they come in, or how do they find us? They find us on social media, and then they go book online, and then they do this, and then they come to our studio, and then they're offered a

Why Custom Systems Beat Templates

SPEAKER_01 18:55

beverage and a snack, and then they're waiting, and then the they do the handoff, and so it's very like down to like very, very detailed, but also smaller.

SPEAKER_00 19:05

Yeah, you keep mentioning smaller, yeah. You keep mentioning the client experience. How important is that to have a consistent client experience?

SPEAKER_01 19:15

To me, it's everything. I think that a lot of clients, and I and I would say this is true for not just like waxing, but hair, nails, anything in the beauty industry is clients will go and get their hair done, and then they love it the first time, and then they go back and get it the second time, and it's like, oh, but you didn't do the same thing, or maybe like because I notice things like that as a client, and I when I go get my own personal services done, I sit in the chair and I'm if I go back twice, I'm already mentally comparing like what did they do last time that they're not doing this time. So, like if I go and get my hair done and they do this really beautiful, nice scalp massage and do all these essential oils and like a neck massage and give me like a warm towel thing when they're washing my hair. And then the second time they don't, I'm like, what the heck? Yeah, but my price is still the same, I'm still paying for the like same thing. Why am I not getting the same experience? And that's even with sometimes the same provider. So then when you go somewhere and you're like, oh, I'm seeing a different provider and it's still not the same. I don't know. To me, it's everything because I want if I'm paying money to something, I want something to be the same thing every single time. I go to my nail girl very consistently. I went today, actually. Manny's by Mick. Let me plug her really quick. But I go to my nail girl, and the reason I still go to her is because she is so consistent. My nails look good every single time. If I like mess it up or anything, she's like, it's hardly ever her fault. Like, but it's always a very, very consistent experience every single time, and that's what I live for, and that's what I want to provide for my clients.

SPEAKER_00 21:11

And I think that every salon, and whether it's a nail salon or hair salon or whatever, should like value that more, and they don't, which is why.com. Now back to the show. Yes, it's important. So the people rave about a business because of the experience. And if it's not the same, who what and who am I going to tell anyone about that service or that business? I can't say, hey, you should go there because they do this, this, this, and this. If you don't get that every time, I don't know how to tell, I don't know how to refer them, in other words. So that experience is very important. And people buy from those they know, like, and trust. We talk about that all the time. So you have expanded a little bit because you have such great experience. In fact, you've almost doubled your revenue monthly since we've been meeting. Congratulations. I love that.

SPEAKER_01 22:25

Yeah.

SPEAKER_00 22:26

And so, what are some of those things that you've learned? How did that happen? Was it the experience? I mean, is it a combination of things? In other words, some people just want a quick fix, right? They want everything to be better tomorrow. And you and I know working together that that doesn't happen. We have trials, we have tribulations, peaks and valleys, and you're going through kind of one of those right now with staff. But how do you keep getting through that?

SPEAKER_01 22:54

First of all, I got a business coach. Thank you. And secondly, I just have been really surrounding myself with a lot of different support systems. Whether, like I obviously, I have you as a support system. I have like a little girls group that I meet with that they're all business owners. And I mean, because the other day I emailed them, like just also emailed them a really long, chaotic, you know.

SPEAKER_02 23:24

Yeah.

SPEAKER_01 23:25

Just like sobbing while I'm typing it and immediately was just flooded with like Brittany, like you got this. Like, and and one of my friends even lift listed out a 14 bullet point list of all of the things that all of my gains, if we, if you will, we talked a little bit about the gap in the gain thing there at a last meeting. So she typed out a 14 bullet point list of all of my gains, everything that I have done and everything I have planned and continue to do, and like just like breathed life into me about how capable I am. And I think that's like honestly really what gets me through. And also remembering that it'll pass. So I've just like and I feel like this past, you know, like the past two weeks, I emailed you that like crazy long email of me just being like, I'm gonna quit. Oh my god. I've even handled this round of valley a lot better than I have in the past, just because I know I have those support systems in place and I know that this too will pass. And I've gotten myself through these situations before, and I can do it again. It sucks really bad, but yeah.

Making Client Experience Consistent

SPEAKER_00 24:40

Well, and you have a plan too.

SPEAKER_01 24:41

You have a plan, I have a plan, and you have clarity, yes, and clarity has changed a lot, like having clarity, yeah, that has been great, honestly.

SPEAKER_00 24:54

Well, and I was thinking after you sent that email, of course, I wasn't gonna point that out at the time because that's not comforting, but to know that this time it will be easier because you do have systems in place, you have a hiring process, and even right now, your hiring process you've tweaked a little bit, but you didn't have to start from scratch. So, share a little bit about how to navigate through each of these challenges and just keep getting better because you keep changing things along the way.

SPEAKER_01 25:26

Yeah, I think I just tried to think about what has worked for me and like what hasn't. And actually, this past time I I've tweaked my hiring process again as of yesterday, or not yesterday, Friday, whatever day it was, because I had Grace, she did a screener, and then I went through after she did it, and I was like, Hey, I really want some feedback on this. Like, how like do you feel like it was too many questions? Like, tell me a little bit about how you were feeling. Did you feel like it was a natural thing, or did you feel like you were having to like rush into all these questions so you could cover them? And so she kind of talked to me and like we talked through it and decided that maybe like yeah, we wanna because mine are sectioned out by like what we are trying to like the three traits that we we talked about, like that we're looking for at least in a screener. And she was like, Well, what if we just did like one question per section and then maybe put things on there, like things to listen for and bullet points so that way it could like flow more naturally in a conversation. And so we haven't gotten to put it to test yet, but I'm actually really excited about it because it also is a lot smaller and not as overwhelming. Because even I, when I would interview people with the screen, like our because we do a screener interview, I was feeling overwhelmed to being like, Well, I have to read every single question, like I have to know, yes, even though some of them are like repetitive.

SPEAKER_00 26:57

So well, one of the things that I just caught was even in this valley that you're in, you have already said you're gonna come out of it. But the other thing is you just said you're excited to test this new hiring process, and that's part of the valley that you're already in. So that's the power of having a plan and systems and processes. And let's talk about growing the business. So we kind of work together on maximizing your space. Can you share a little bit about how someone should look at business differently when it comes to their financials as far as the space they're using, the cost of goods, and all that kind of stuff that you've you've worked through? Because that's part of you making more money, and you're making more money.

SPEAKER_01 27:46

Well, first of all, I'm really bad at numbers. Like, so bad that my mom for a brief time was she's an accountant, she was doing my books, and I tried to go fix something in QuickBooks, and she was like, Yeah, don't ever do that again. And so I highly, highly recommend hiring that out, at least like CPA bookkeeper, all of that. But I think kind of what helped me well, in terms of like, you know, expanding it my revenue and everything, is getting a lot more clarity about like how much, how much does this service cost me? Like, how much is it actually costing me? Am I charging enough? How much do I want to make? And I actually have like a whole pricing calculator about like like I put in everything I use for a brow shaping, everything I use for a brow elimination, and then I it calculates, I say, well, okay, I want to make 50% profit on this or 100% profit on this, and I want to be paid $60 an hour or whatever the hourly is. And how much time does a brow shaping take me? And then it auto-calculates like how much you should be charging based off of all the product you use, but also calculates how much is this service actually costing you in product, and getting

Handling Staff Valleys With Support

SPEAKER_01 29:10

clarity on that helped so much because it was like, oh, like the first time I did it, I was like, I am not charging enough.

SPEAKER_02 29:19

Yeah.

SPEAKER_00 29:38

And that's okay, right? It's okay not to know everything about that's why we have professionals out there in the world that yeah, as long as you understand your numbers and how to use them, someone else can put them together properly.

SPEAKER_01 29:51

Right, right. I do love me in Excel spreadsheet.

SPEAKER_00 29:54

So but yeah, understanding your numbers is for sure the biggest thing whenever you're trying to I know that when we first started working together, you were working in the business, doing everything. I think you were there like every day, every hour, it was even open. And now you're working on the business a lot more, spending more time with your kids, your family, and doing other things, except when you're in a valley. But most of the time you're working on the business. Can you kind of share what that's like? Because a lot of business owners, they're like, Oh, yeah, my business could never survive without me. And here you are proving otherwise.

SPEAKER_01 30:38

For one, it's really nice not having to work like in it constantly because for a really long time, if I was not taking clients, I was like, Oh my god, we are going, like, I'm not gonna be able to pay myself next month if I'm not the sole like revenue generator. And I've kind of very intentionally walked it back and like closed off my books, which also made people want me more, I guess, because when you're not as available, they're like, Oh my god, I want yeah, so now I'm booked until yeah, I'm in demand. I'm booked out till like October, which is really cool.

SPEAKER_00 31:21

With the hours that you want to work, we gotta make that clear.

SPEAKER_01 31:25

Yes, with the hours that I want to work for the most part, because right now, again, we are in a valley, but when we're not in a valley the freedom I felt like I had was like really awesome. I quit working Saturdays last fall because I got really tired of missing my son's soccer games. And just that alone, like I did not care that I was if I even if I had to work Tuesday through Friday, I was like, at least I get to go to his soccer games. And then that was like kind of the taste, and I was like, well, I think I can like knock off another day. And you did, and I did with a plan, with a plan, and I think being able to go on vacation and know that it's not gonna just like burn to the ground, even if it's not done perfectly, has been very like freeing for my mind. I've gotten a lot very good at when I am away from the business, I am actually away because I'm like, well, they'll figure it out, and if they don't figure it out, then I can deal with it when I come back.

SPEAKER_00 32:37

I love it, I love it. Have all the parts of your business going because you came into your business unqualified, right? You had never owned a business before, you never had a coach, a mentor, anything through this journey. What are some of those top three or four things that you would share with others? Like you have to do this, this, and this.

SPEAKER_01 33:01

Well, actually, I can answer this very well, I feel like, because I am any business owner that I meet, if I like as I got my makeup artist, I was getting my makeup done last weekend because I did a photo shoot, and literally the whole time I was like, girl, you gotta do this and you gotta do this, and you've got to get a business owner and get you a support group and get you this. But I would say that for sure you need a business coach. I will preach to like my dying breath. Like I will be like in the hospital on my deathbed, and I will say, get a business coach.

SPEAKER_00 33:36

Yeah, I hey, just so our listeners know, that's not just a plug for me. I have coaches myself, I've had business coaches for 20 plus years now. I will never go without one, even as a business coach.

SPEAKER_01 33:49

Of course, I send your link every time I'm talking to somebody, especially if they're complaining to me about like not knowing what to do.

Pricing Math That Protects Profit

SPEAKER_01 33:55

And I'm like, here's mine, reach out to them. But also, if you don't want to use him, use somebody.

SPEAKER_02 34:00

Yeah.

SPEAKER_01 34:01

But having a business coach and just like support like groups, whether you just go to like a lunch with some people, other business owners that you can just like complain about owning a business, because sometimes it sucks. Like sometimes it's not. Yes, it does. And so having that like sounding board for people to also make you feel like you're not crazy is or alone is so helpful. And then also, yeah, the numbers, I would say those are probably my top three is know your numbers and get you somebody, a bookkeeper, somebody that can handle all that for you.

SPEAKER_00 34:42

Yeah, hire, hire out, ask for help, in other words. So, out of all the things in your business, which would you say has impacted yours the most? Leadership, mindset, marketing, sales, coach, financials? What what would you say has impacted your business the most?

SPEAKER_01 34:59

I yeah, I think it's just a combination of all of it. It's just like little changes here and there that make such a big difference of like even just a mind shift mind mindset shift even can make a difference in your business. Cause like, I mean, there have been times where I'm like, God, I am think I'm gonna throw in the towel, this sucks really bad. But then whenever I change my mindset, yeah, and like uh we talked about in our last meeting, I was like, so I just need to change my attitude. Is that what it is? And that's what I've actually been trying to do this time is kind of shift my attitude to being like no, this is just a phase, do it through it, it's fine. And honestly, everything has been fine, and that is what's crazy.

SPEAKER_02 35:53

Yeah.

SPEAKER_01 35:54

So I think it's just a combination of all kinds of like all the little things.

SPEAKER_00 35:59

Well, and kudos to you because none of this changes unless you do the work. So we can all have a plan, we can all hire an accountant, but if we don't do anything ourselves, nothing still changes. So you have the special gift, the talent of you actually do what's required. And and that may be for business owners that are listening, that maybe you do have a coach and a program or templates and nothing's changing. Maybe look within. Maybe you're not doing the right things. Each time you come to the table or sessions, you've done the right things, and it's like, next, next, next, right? And so every time it just equips you, it's not a quick fix, it's just a consistent action-taking system.

SPEAKER_01 36:50

Yeah, you definitely get out what you put into it. And I've I mean, I've seen that firsthand.

SPEAKER_00 36:56

Yeah, because I'm you've put in a lot.

SPEAKER_01 36:59

Yeah.

SPEAKER_00 36:59

So social media, real quick before we wrap up here, you mentioned that's how you got clients, right? At first, and you're still getting clients. You you still have a pretty good social media presence. Any advice for those that haven't quite made that transition? Is it worth their time? How do they do it? How do they see results? Because there's a lot of business owners that say I am on there and I get nothing.

SPEAKER_01 37:26

I mean, to be really honest with you, I don't know all of the back-end social media stuff. I don't ever look at my numbers. I I really don't because I don't know what they mean. I don't know if they're like post it this time, and I'm like, I'm just gonna post whenever. I just say to be yourself because people want to see you. And

Social Media That Feels Like You

SPEAKER_01 37:45

when people feel like I mean, I have people come in all the time and they're like, oh my god, you're just so funny, and I just feel like I know you and I it made me want to come to you and just really just being yourself, and also like just posting the damn thing, like don't worry about like what everybody else is gonna say and try to make it perfect because that's not real life, and I think people get so caught up on social media being like a highlight reel, and they want it to be perfect, and they want people to see like you know how great they are, but like you can show people that you're really great by being like you. Like, I post stuff all the time where I am like doing really dumb things and saying like really just like really just being really silly, and that's those are the videos that do the best. When I try, when I like get in my head about my own content and like try to make it perfect, those are the videos and like or posts that do the absolute worst is the ones that are so polished, yeah, and like almost don't even seem like it was posted by myself.

SPEAKER_00 38:54

Yeah, no, that that's good advice because you're being you, which it's kind of like I think we've talked about this, like people that try to tell a joke on stage, and it's like there's some people that's funny, and other people you're like, Yeah, don't try telling jokes. That just didn't, you don't have the swag for that, right? And so just be yourself. Well, how do people follow you? Where are you located at, and specifically what who do you help?

SPEAKER_01 39:22

So my Instagram and TikTok are Britney the Brow Slayer, and then Instagram and TikTok for the Brow Slayer Studios, just at the Brow Slayer Studio. We help clients feel listened to and give them the client experience that makes them feel heard and valued.

SPEAKER_00 39:41

And so you specifically offer what are those services?

SPEAKER_01 39:45

Oh, I'm sorry. We offer brow and body waxing services and then lash lifts and tents.

SPEAKER_00 39:51

And you have how many stations now?

SPEAKER_01 39:53

We have five stations.

Where To Follow And Final Takeaways

SPEAKER_00 39:55

So you got plenty of room for more people.

SPEAKER_01 39:57

Yes, yes, more. So if you're looking, give me a call. Have an appetition.

SPEAKER_00 40:03

Any last words of wisdom that you can share? Doesn't even have to be business related, just something that would be applicable for all business owners. A tip, quote, a book, or just something you've learned that you haven't shared.

SPEAKER_01 40:16

Actually, I will because so my one of my employees gave me this lovely little stack of cards that has it's like crush your goals. They're little quotes. And the first one on here today, I like pulled it and it says, start before you're ready and don't prepare, yeah, don't prepare, begin. And it's a quote by Mel Robbins, and I love her, she's amazing. But start before you're ready and don't prepare, just begin.

SPEAKER_00 40:43

That's awesome. Awesome. Well, you've been a blessing to many today sharing your insights. It is an honor to work with you. I love working with you. You're a rock star, and I wish you continued success. Thanks for listening to Small Business Pivots. If you're ready to get unstuck and grow, schedule your free coaching session at MichaeldMorrison.com. On social media, you can find and connect with me using the handle Michael D.Morrison OKC. And if today's episode helped you, subscribe and share it with other business owners. Until next week, keep pivoting.