How to Build a Business That Runs Without You | Jay Adewole

Most business owners believe hustle is the answer.

Work harder. Stay later. Handle everything yourself.

But what happens when your business depends entirely on you?

In this episode of Small Business Pivots, Michael D. Morrison sits down with Jay Adewole, executive coach, business consultant, founder of Point of View Consulting, and host of the Winner Circle Podcast, to unpack one of the biggest reasons businesses stay stuck:

Lack of structure.

Jay shares the painful story of launching his first business, losing everything within a year, and realizing that passion alone does not create sustainable success.

His lesson?

Passion without structure eventually becomes pressure.

This conversation dives deep into founder dependency, leadership growth, CRM systems, SOPs, business automation, client retention, and how business owners can shift from being overwhelmed operators into true CEOs.

If your business cannot survive when you step away, this episode is for you.

In this episode, you’ll learn:

•  Why businesses collapse without systems 
•  How founder dependency limits growth 
•  Why passion alone is not enough 
•  The difference between hustle and leadership 
•  How CRM systems increase retention and revenue 
•  Why SOPs matter in scaling a business 
•  Jay’s CSS Framework: Clarity, Systems, Scale 
•  How business owners become bottlenecks 
•  Why automation creates freedom 
•  How to move from operator to CEO mindset 

Key takeaway:

If your business dies when you stop working, you do not own a business.

You own a job.

The path forward is clarity, systems, and scalable leadership.

Listen now.

Transcript

Welcome And Guest Introduction

SPEAKER_01 0:02

If you're a business owner feeling stuck, overwhelmed, and ready to grow, you're in the right place. Welcome to Small Business Pivots, where founders share insights, stories, and pivots that lead to sustainable growth. I'm your host, Michael D. Morrison, a business coach helping business owners get unstuck and grow. All right, welcome to another Small Business Pivots where we bring entrepreneurs and those that coach entrepreneurs from around the world to help you get your business unstuck so you can grow. And today we have a very special guest, but if you've listened to the show, you know that no one can introduce themselves and their backstory like the business owner. So, my friend Jay, why don't you go ahead and tell us a little bit about you for those that don't know you?

SPEAKER_00 0:55

All right. Thank you so much, Michael. I'm excited to be here. Just like you already said, my name is Jay Adiwale. And I'm a business consultant. I'm also an executive coach. I'm the founder and a managing partner at Point of View Consulting. And I'm also the host of the Winner Circle podcast. My work itself focuses on helping entrepreneurs, business owners gain clarity, which is very, very important. And not just only clarity, help businesses build better systems and also strengthen their leadership, which is very, very important for any business. And also, I also help with to grow businesses that are not completely dependent on them. Most people often have businesses that are dependent on the founder. If the founder is sick or the founder is not maybe travel or whatever happened to them, or maybe the founder is dead, then the business is dead. So what I do is I help businesses build structure that is not dependent on the founder or the business owner. And that's what I do.

SPEAKER_01 2:09

Fantastic. Well, I know that a lot of business owners hear that I can have a business that works without me. Most of them don't believe that because they don't have that, like you said. But any back-end story, like how did you get to be a consultant?

SPEAKER_00 2:25

All right.

Jay’s First Business Failure Lesson

SPEAKER_00 2:26

So being a consultant is something personal to me. I want to make personal, very personal. All right. I remember many years ago I started uh a business. All right. I started a business many, like 18 years ago, so like a long time ago. I started a business and it didn't go as planned. I'd always loved to be a business CEO, founder. You know, I love that, you know, the aesthetics that comes with it. But the interesting part of it is I got to a point, I'm like, okay, being a founder or being a CEO is something interesting, and I really want to achieve that. But guess what? Less than a year that I started that business, I put so much money in that business. I didn't have a lot of structure. I had my family help me with some cash to pull into that business. Less than a year, just like I said, a year plus, the business vanished. I lost all the money. I went back to work. So when I mean went back to work, I, you know, I got it, I got a job. I just, you know what, I don't think business is for me. But when I was working as a nine to fiver, I I keep, I connect my mind to the business. I really want to go back to business. All right. So I I studied political science, has my first degree. I'm like, no, I need to go and I really need to understand business more. I went to Afro Business School, I did a program there, I got an MBA. You know, within those space of those years. When I was done, I connected myself with a consulting firm. And I I I mean, I volunteered many years ago, and we do a lot of consulting for many organizations, Deloitte, you know, we've done program uh projects for KPNGs and the likes. You know, I mean the big normal, big, big five companies and all that. And anytime I think about starting my own business, I still remember what happened to me the other time. I've gotten all the education about business, but the practical part of it is not there, which is because you can have the knowledge, all the MBAs and all the DBAs, but you don't have a practical knowledge. That means you're not really doing the business. And I ask myself, Jay, you need to go back to business because now you have knowledge. You've done projects that deep numbers, Deloitte signed on. Um, you've done projects that KPMG is working away to done projects that many organizations really see as a good number. So why can't you yourself take that leap of faith? Then I took a leap of faith. I talked to some of my co-workers, and I, you know, we got to a point that we were about to start up, anyways. So we got into the field many years ago, and we never looked back since then. All right. But one thing I learned within those when I was about to set up, I knew that one thing I must do because of the mistake I made, because I later audited all the mistake I made. I figured out the mistake was that I did not have a good structure. So structure was my main problem. Not because you know I didn't have a good mentor way back then, but I didn't, I don't have a good structure. All right. The business, I was still in the also within that one year, I was still hustling. So when I mean also, like the business depends on me. So it got to a point, the business just collapsed. So that thought, that knowledge, that's what made me say, you know what? I want to go into consulting, and not just because I want to consult, I want to help businesses and I want to help business owners, all right, convert. And that's what point of view consulting. You know, I mean, we've won uh we've won awards right now. We've won um American Business Awards, and also we've won, you know, the heart of the people. So now we don't even do a lot of marketing and all that. We just get uh people reaching out to us and say, I got a referral, I got a business that you did, that you guys did, and we have 40 staff strong. I mean, we have like 40 consultants working with us right now, and I mean it's been a great organization so far.

Why Structure Makes Businesses Sustainable

SPEAKER_01 6:50

That's fantastic. And so for those that are listening, I want you to hear something that he said because I know people from time to time consider a coach, but they don't know where to look for a coach. And something that's unique to you and unique to me is we've actually owned businesses and we've both failed. I had a business that filed bankruptcy due to a chaotic business partnership, and so we've often the business owners choose. And I think for those that are listening, if you are considering a coach, check out the experience of the coach. It's not about the license, the credentials. Yes, those are important, but it's more about can they relate to where I am, right? And you and you did, right? You owned a business that didn't run without you, so that's who you help. So let's start there. So you you you said structure was the one thing that you wish you would have known. Do you feel like that's the kind of the number one thing? If a business owner has a business that can't run without them, do you think it's let's start with structure, or where do you start with a business?

SPEAKER_00 7:57

So a business, first of all, you want to understand the business yourself. So I don't believe in you want to start a business right now, you want to put structure automatically, you still want to run it a little bit, maybe like some months or year, to understand the workflow of the business. So that's where I often come in. So once we understand the workflow of the business, then we cannot build automation into it. So the thing is the interesting thing about it is structure is everything in life. All right, the day, the night. All right, breakfast, lunch, dinner. You can't call breakfast lunch, you can call lunch dinner. I mean, since time immemorial, it's been like that. You want to have breakfast, lunch, dinner. So if your business is structured, you already know, okay, this is my you have a proper SOP. You know, okay. If a client comes in, this is what we do, this is our workflow. It's easier for you to look at Michael and say, okay, Michael, I want to introduce you to my business. I want you to manage my business for the next one month. This is my structure. The get the book, understand your SOPs, understand how you do this, how you do that, without you even having to say it. It's already documented. So they just grab from there and continue to work. And that's what makes a correct, a good business. Because a lot of business owners are passionate. I was passionate when I was running a business. All right. I was passionate and hard working. A lot of business owners are passionate and hard working, which is an interesting thing. They work Monday to Sunday. I don't want to call it 9 to 5. Most times, business owners like 6 to maybe 9 p.m. or 10 p.m., you know, whatever time they close. But passion without structure eventually becomes pressure. All right. So my mission is always straightforward to help leaders move from also to strategy. I mean, why are generals paid? You could just get the military. Oh, I have 100 million military strength, go and fight. No, it doesn't work that way. Generals have to sit down and say, okay, we have 100 million, these people have 1 million. If they have structure and strategy, they're gonna defeat me that has a hundred million if I don't have any strategy. I'll just let them die because they don't have strategy. You know, if you watch um the movie 300, we have the Spartans, you know, they have strategy, they don't have military numbers. So, what am I trying to say is like a business should be like a military front. So you want to sit back and strategize, you want to move from also, just like I said, to strategy. That means from scattered operations to proper systems. And if you look most businesses, they are just simply surviving. They're surviving, but you want to build, I believe when you're running a business, you want to build something sustainable, sustainable. Most brands you've seen, like McDonald's, like KFCs, you know, different brand names, the Gucci's and you know, Bugatti, or you know, some if you look at all these brand names, these are not brands created by the current founder. Apple was not created by Steve Jobs, right? Now we have Tim Cook. All right. So you want to build a brand that in the next 20 years or 100 years, 200 years, you are gone. Probably you saw the business or whatever. The business, because you've been structure, the business is still gonna be available in the next 500 years, 400 years. Nobody knows what is gonna happen then. But your business is still gonna be sustained, and that's what we we that's what I understand by structure. Because the thing is, I've had one of my clients, you know, she has a lot of staff, but one problem she had was a lot of business owners, sorry, a lot of um clients, sorry, a lot of clients depending on her for everything. She has the staff, but they still have to, she has she still have to do everything. Then the question I asked ours is there any structure for your staff to follow? So I don't know. I I mean I just started the business, I love it, I made money, people love what I do, and that's where the problem is. And I asked her that do you want a structure whereby you can relax and probably be a musical, and you can see all the structure, you know, you can see report, daily report, and make sure your business is running properly. Everybody gives a report, and we I mean, something I was able to help her with. And right now, she really doesn't bother that much because now she has a proper structure in her system, she has a proper CRM, and that's another thing that we I often see is a lot of businesses don't have CRM platforms. All right. I I'm just gonna give you another example. I have a client making millions of dollars, and I'm I'm not saying shouldn't they're not making that money, they were making millions of dollars, but they don't have a CRM platform, they don't have a client base. Most of the client information they put it on pen and paper, or sometimes save it on the phone. And I'm like, okay, if you want to call one of your clients, you have to go and they don't have like a contact list, they don't have a no. I'm like, is this for real? So now if you need to reach out to clients, you don't know how to do that, then we have to help them with CRM integration. And guess what? They started doing doubles because now every month they send an email to clients, newsletter, happy new month. So most of the clients have even forgotten they exist. It's all this supposed to exist. Okay, let me check them out. And so they have more clients coming back because now they can send them an email, you know. Sometimes give them a phone call. Hi, just say let me say hello to you. Then they go into the pipeline, put it called already, then call the other one, called already. The you know, they so now they have more clients coming back again before, once the client buy it, bye-bye, yeah, until they decide to come back again, and that's why you see if you go to Macy's or I mean brands, I'm just calling name of brands, and you go there and buy stuff. When you buy stuff, if they have your number or you know, they collect your number or you know, your information, they sent you, they send you text sometimes and say, okay, there's a Christmas, whatever, you want to check this out, there's an Easter giveaway, 50% off, you want to try it. You know, they're still communicating with you one way or the other. And that's the point, you know, why a business needs a proper structure to uh you know to be able to move forward and become a great business. And last but not the least, in my my my statement is passion without structure would eventually become a pressure. That that's that's a full stop there.

SPEAKER_01 15:45

Yeah, yeah, yeah. That's I 100% agree.

Mindset Shifts From Hustler To CEO

SPEAKER_01 15:52

But you know, you know, and I know that most of the time the business owner is the bottleneck, right? Because they're still thinking of being an operator versus a CEO. So, what are some mindset shifts that a business owner can work on so that they can get out of the way?

CRM And Retention Systems That Multiply Revenue

SPEAKER_00 16:16

Hmm. So if the if they're stuck, or is is that I just want to understand that question is like if a business owner is stuck and they want to have a mindset shift, right?

SPEAKER_01 16:28

Yeah, yeah.

SPEAKER_00 16:29

All right, so I yeah, so there's a book I've been working with, um I've been working on for more than four years now. It's called the CEO Shift. So everything that I've experienced as a consultant, even as a coach, you know, I I worked on that book and I put all the information in there. So I mean a lot of information is there to share. That means converting a CEO, a business owner, from an hostler to a proper CEO or a proper leader. So if a business owner is trying to move from that level they are right now to the next level, they need to audit four things. That's what I tell them first. You need to audit your offer. You also need to check out your audience. You also want to look at your pricings. How much am I charging? What are my competitors charging? And last but not the least, you want to work with your systems, which is very, very important. You know, everything is based on systems. They can build a repeatable system or a repeatable follow-up process whereby once you already know your audience, you already know your offer, you know your pricing and your system. Now you can actually even give that. I mean, depending on your kind of your business, how successful your business is, you can build a franchise. You know, I mean, so meaning you're selling that to somebody else, and somebody's even buying your franchise. That's how your years of experience or whatever you're doing, that's how it becomes a reputable system that somebody else can just grab it, maybe buy it and use it. You can get your staff and let them do what they need to do with your systems. And that's one thing I always tell business owners or entrepreneurs, and I only say one thing do not panic. And another thing is do not stay stuck proudly because a lot of people stay stuck and they just prefer to just be there. So if you ever feel stuck, remember one thing, you need to step back, you need to review the numbers, just like I said earlier. You need to listen to the market, and your offer is very important, also. You might be undercharging and people ask the question like this person is undercharging, maybe other people are doing it for 100k, or maybe let's say let's just even $100, let's say $100, and you are doing it for $20. It's low price, but some people might feel like $20. Are you sure it's quality? Service? You're doing it cheap, but they're still questioning it. So cheap does not mean anything. So passive value matters a lot. Yeah, so whatever your business is, you need to understand it. Convert it to a system, and that's what I said. Convert your business to a system. All right.

SPEAKER_01 20:02

So, okay, let's guys.com. Now back to the show. And it keeps sparking more things that business owners come to us with, and that is some of them are I gotta get more sales, but then I gotta do the fulfillment of the sales, and then I've got an employee issue, and then I got a cash flow issue. I mean, they're just being pulled in so many directions. How do you think a business owner can? You said, you know, don't stress out. How do you think they can get to a point where they go, okay, I need to do this and then this and then this? I mean, because they're just being pulled in so many directions that they they're like, well, if I do systems, now who's working

Clarity Systems Scale Framework

SPEAKER_01 21:05

on sales? Right? So it's like I'm working on this, but who's gonna do that? Any insights that you can help them with?

SPEAKER_00 21:13

When it comes to that, you know, that's where a lot of business owners feels stopped. Yeah. Who's gonna work on this? Who's gonna do this? So I believe in one simple framework, and I call it the CSS framework, and it means it stands for clarity, systems, and scale. So before you even get to that point, you want to sit down first and ask a question. The clarity itself is who do you serve? What problem do you solve? I mean, what is your offer and why should they even trust you in the first place? Once you understand that clarity, you've already done the first part of it. Now you You go into the house and talk about systems. Who's the person who does the follow-up? I don't have to answer it. I mean, different organizations, they have different staff. So now that's where the IRN process comes in. Then you know, okay, we should do follow-up. What should it's just like if you look at the you know, the football, you know, the quarterback, you know, it's like you're building a team. So when you talk about team, you can just imagine. I'm not so big on football. I'm good in I'm big on soccer, but in soccer, for example, I mean, we have the World Cup coming soon. So in soccer, if you look at it, right, we have the striker, the guy who goes to go score the goal. We have the keeper who keeps who catches the ball. You know, the player, I mean the striker, the guy is that you know, the number nine that goes to score the goal for the opponent cannot touch the ball with his hand, it's called foul, he's gonna get a yellow card or red card for it. All right. So, what am I trying to say is you don't want to put all your when you're building a system, you don't want to put if you have like 10 staffs, for example, you don't want to let you don't want to get staffs that are doing the same thing. So when you look at the systems, you're asking how do leads come in. That means you need the sales team. Their job is to go get leads. That's what they are paid for. All right, they do that. Who does the follow-up? Onboarding team, they do the follow-up when the when the lead comes in and the lead could become the customer. Welcome. Or maybe you can call them customer onboarding or customer success, whatever name you want to call them. They bring in customers, and you know, when they have a problem, they reach out to them. Do you have a problem with your order? Do you need help? Those are that's their job. Appointment. You might have an appointment booking, you can let the sales team do the bookings, you decide. All right. So now you're asking yourself in the system, you're asking yourself how clients onboarded. So, how do you onboard them? What is the first step? Do they get an email first? Do they get a text first? How are they returned? Do you send them every month a mail telling them, you know, you're one of our best customers, we look forward to, you know, how do you do that? Then we go to the scale. That means the CSS. The scale part is once the offer and the system works. So when a client comes to meet me and they ask for my you know service, I ask them. I I use the CSS framework to work with them. All right. Do you even have clarity for your business first? Do you have a system? Because you can't scale without with that, without that. So you must have a clarity of what you're doing first. You must understand the system, then come scale. Then we can now introduce. Okay, how do we introduce this? How do we increase visibility? How do we hire? How do we automate? How do you expand? You know, whatever the thing is. But you must have clarity first. That's one thing I I help entrepreneurs do to help you gain clarity. But like I said, the clarity has to come from your own mind. All right, and that's how it works. The clarity has to come from your own vision. Mine is just to help you coin it to for you to see properly. I'm not gonna give you your own, I'm not gonna give you my own vision for your business only. I want your own vision. What are you trying to see? The optician is not gonna give you a new a brand new high, but it's gonna help you see clearly. You know, help you with you know, a very nice frame and you know, the lenses for you to see properly, not your eye. I mean, the creator gives you the hide, and that's where the vision is. So the creator gives you the eyes to be able to see, but maybe due to one or two things, there's a lot of distortion, maybe due to a lot of information, because a lot of people watch get a lot of information, and they end up not doing anything because the information is too much and they don't know how to implement it. Because the difference between information and implementation. So once you have information, you need to say, How can I implement this information? And that's one thing that I do. And I I mean all consultants should be able to do that, all right? So, and that's it. So just understand the CSS framework, and that will be the solution to any problem.

SPEAKER_01 26:42

Yeah, yeah. I often say clarity creates confidence, right? So the more clarity we have, well, it not only helps us, but it helps our team too. I work with business owners, and I'm sure you have too, that they have all this in their head, but no one on their team knows that, you know, we're a $2 million business, and no one knows that you want to be a hundred million, right? Like everybody's got to be on board. So, how do you do that? Because as a business owner, you have to be a leader also, you know, one more role that you have to play. So, how can a business owner that's not used to being a leader be a better leader?

SPEAKER_00 27:24

All right.

Leadership As Structure And Execution

SPEAKER_00 27:26

So, now the what I believe when it comes to leadership, all right, business itself grows to the level of the leader's clarity. So if the leader is not well disciplined, is not good at decision making, then the business is gonna grow to that same level. There's no way he can go past that because that's why they call leader, that's why they fire a coach if the team is not working well, not vice versa. You can't fire like a quarterback like that. I mean, but the coach is a problem, so the leader is the problem, would be the problem, and leadership to me is not about motivation, it's about structure and execution. So if you're a leader and you're you don't know what else to do, you don't have an idea, like what else, what what do I do? How can I convert myself from an operator? And that's where leadership problem comes in. Not because they are not good, it's because they're stopped. Because I mean, for you to be a founder, you have one or two leadership in you, and that's the honest truth. So, but the thing is, a lot of leaders are stopped in the operators' mindset. Most times they come from a nine to five job, and probably they work in a in a in an organization for so long and they are so good with that level, then they started their own business. So mentally, they are in the operator environment. Mentally, they are just an operator, they are not a CEO. So for okay, so for you to switch from an operator to the CEO, it's just straight up. To be the right leader, you want to stop doing everything manually. So if you're doing anything, maybe in the morning, this is how I do it, document all this information. And that's why you need a CRM. Yeah, I mean, there are different CRM. I know there's I can't say Salesforce because this Salesforce is a you know, it's quite big. You can do POV CRM, you know, there are other smaller CRM that you can actually do there. You document everything you do every day, it becomes a normal workflow. You for you to convert from an operator to become a um a founder, a true CEO, a true leader, you need to build systems. And how do you build systems? I mean, you need a coach, you need a consultant. I mean, look for a local consultant. I mean, do research about them. You know, you can reach out to them or I mean a local coach. You can speak to somebody that does the system. You know, you can speak to Mike. Michael is a is a business coach. So you need sometimes you can't do everything alone. I mean, I there's this word that says when we are coming to the world, right? And that's you know, I mean, and that's my own philosophy. When you're coming to the world, somebody welcomes you. I mean, the doctors, they're the one that brings you out. When you're leaving the world, somebody else is just gonna help you too, put you, you know, demotician and all that. So, what am I trying to say is like one way or the other, we need help. We can't do it alone, and that's where we have like people who specialize on this, you know. Michael, I do coaching and all that. So, I mean, the people who specialize on that, too. So, you need to speak to someone and ask the right question. They help you build that system that you need for your organization, and you become the CEO you need. That's it.

SPEAKER_01 31:15

Yeah, yeah. No, I I I agree. It's most business owners are afraid to ask for help. And for multiple reasons, I have found many times they're embarrassed, right? Of the mess they feel like they have, like no one has a business as bad as mine, so they're afraid to ask for help. Others could be pride, ego, things like that. But the most successful business owners that I know, and you probably know, we have all had coaches. And you got to have a sounding board, you gotta have that support, right? Somebody that's been in the trenches where they've been, just like you shared your story with your first business. I've had businesses successful and I've had businesses that failed. And I was asked not too long ago, well, why would I hire a coach that's failed? And I said, Well, so you don't. Because I learned something in that lesson. In other words, I've been on both sides of the spectrum. So a good coach can can guide you through those uncharted waters. And so I feel like what you're talking about. So let's talk about what you do and what you offer. You've got podcasts, you've got coaching, you have groups, you have all kinds of stuff. So, how can you help people? Share us, share with us how you do that.

How Jay Helps And Where To Find Him

SPEAKER_00 32:32

All right. So, what I do, manage your partner at the point of view consultant. So it's an organization that will help people be um organizations build systems. And that's what's focused on. You've helped many organizations, especially in the New York area area and in the US. And we also have some we have some clients all over the world. So we are not just um we are not just limited to the US only. So um, if you're in Canada, if you're in Australia, or in the UK, you know, depending on what you're trying to build, we can work with you. We have like we have like 40 consultants that work with us. So they can always, you know, for get to you anywhere in the world. I mean, in person, remotely, we can always get it done. I mean, we are registered in New York City and in the US. That's one. I also do coaching, which is the winner's circle coaching program. And I, you know, I have like uh people I work with, but most times I work with people that uh we do we do consulting for at um point of view consulting. So I just do the follow-up with them with the coaching program. So and um also you know the winner's circle, and we have a program called um the business transformation program. All right. So we help businesses, so it's more like a cohort. You know, we we we do that like two times or three times a month a year, sorry, every two quarters. So we just help businesses, you know, with the cohort and you know, give them framework framework. So it's a little bit cheaper, you know, because it's just a program compared to like if you come directly for consulting. So we once you go into the cohort program, we try as much as possible to just help you, you know, look at your business, you know, structure it properly so that you can have real systems, not just also, you know. Yeah, the business we we automate your business, and that's what the the result of what we do, you get. And those are the major two things. Um, I would say, point of view consulting and um on the winner circle. So another thing is where I I always talk about, you know, I was talking about CRM the other time. CRM is very, very important for any business owner. So if you're a business owner and you don't have a CRM, that's a problem. All right. So you need to have one way or the other, you have like a CRM, how you manage your client is very, very important so that you can retain them. Because you don't want to have a client that, you know, I just give you an example of one of the clients, you know, that was not retaining it. Sorry, one of the clients that was not retaining his own client. All right. So they it was making money, but it was leaving a lot of dollars on the table because those clients were not coming back. They were they were it doesn't have recurring payments, you know, they just buy once and they leave. All right. So once the per the client had like the CRM platform set up for him, everything was resolved. And he has like times two, or let's say X2 or more than X2 of the revenue that was getting before now. Because he has a CRM. So now there's an automate automated email that goes out every month. There's an automated message when somebody buys, the message goes to them automatically and say, Thank you for buying. And maybe after seven days, another email sent to them again, or another text message sent to them and say, you know, they you don't even have to, you can keep doing whatever you're doing, but the system is just gonna do it automatically. All right. The system is gonna the the the workflow is gonna say, wait seven days. After seven days, send a message, you know, try to upsell them. Yeah, I mean, and that's a system, that's a working system, right? So you can be chilling and you know, I mean, all right. Uh even the system itself works with leads too, you know, whereby automatically your leads, they get automatic automation, your staff, you can assign a staff to that, and they get that done. So, and that's one thing I'm I've I've I've been saying, and that's the point of this conversation, is passion without structure will become pressure. And you're gonna be overwhelmed, and you have no choice than to stop doing business just like I did and run away until I realize that you know what, it's better I build a proper system. And ever since then, I don't have to worry about anything again in life.

SPEAKER_01 37:08

Yeah, yeah, that's good. That's good. So I'm sure you've piqued the ears of many that are listening. What's the best social channel to follow you on where they can get more insights and tips?

SPEAKER_00 37:21

All right, so for more insight, we just started a program right now, apart from the winner's circle. We just introduced Business Blueprint right now. It's gonna be on YouTube. Just search for Winner Circle with Jay on YouTube. You should see some of my my interviews that you know, interview some of our clients. And also the blueprint, you can see one of the videos of the blueprints where we're gonna, it's just a 10-minute video. It's gonna teach you how to start different kinds of businesses and how to structure it. And also, you can go to winnercircle with J.com. I mean, you're gonna see everything there. Winnercircle with J.com. J A Y make sure it's not just J, it's J A Y. And for consulting, just go to point of view consultinginc.com. That means point of view consulting, just like the way um I have it at the back, just put inc. That means incorporated, but it's just inc.com. So there's point of view.consulting.com, not that one, but it's point of viewinc.com. So once you get to the website, you can um connect with um, just send email, contact us, contact us at point of viewconsultinginc.com. And if you want to reach out to me directly, just say J at point of viewconsultinginc.com or j at winnerscorej.com. So either of the ones, you you always find me.

SPEAKER_01 38:46

Fantastic, fantastic. Yeah. Well, I appreciate your time today. You've been a blessing to many and a wealth of information. And I always end with one last question.

Book Picks Final Advice And Closing CTA

SPEAKER_01 38:55

And today's question is if you had a book to prescribe to uh entrepreneurs, didn't matter what type of business they have, what do you feel is one book that every entrepreneur should read?

SPEAKER_00 39:08

Okay, let me grab some of my books. Let me just uh okay. So I'm just gonna show some books, right? So I have let me prescribe three books, right? So the first one, okay, it's called uh I don't know if you can say it, it's called purpose-driven disruption. Yeah, it's written by me. Very, very powerful book that you want to read. And and I'm not just saying because it's me that wrote it, but it's a very powerful book that you can want to disrupt your market. Another thing, one is right here. I don't know if you can say it, it's called The Million Dollar Decision. It's written by Robert Raleigh. It's a very powerful book, very, very powerful book by Robert Raleigh. And um, it's something you want to grab and and read. And the last one is not out yet, at least as of May 2026, it's not out yet. The the CEO shift is something I've been working for, working on for more than two, three years now. I've been working for a long time. So when it's out, is all the thing we spoke about today is there. So shifting from being an hustler to building the system. So it's it's gonna talk about hiring everything that you need to know about building proper systems. So even all the information I didn't share today, you're just gonna grab that in a book. And you can always get these books on from from Amazon, KDPs, and just one click away. If you're in the US and in Canada too, I believe you can do that also. And you can also get it on iBooks too. So, yeah. Awesome, awesome.

SPEAKER_01 40:53

Well, Jay, again, thank you for your time. This has been wonderful, and I wish you continued success.

SPEAKER_00 40:59

All right, thank you so much uh for having me. Um, and my message to small business owner is simple do not just chase more activity. After this conversation, just step back. Remember what I explained earlier, the CSS. So get clarity for your offer, build a system, and scale. And this is how you move from being an hustler to building a sustainable growth that I mean for the next hundred years. Thank you.

SPEAKER_01 41:36

Yeah, thank you. Thanks for listening to Small Business Pivots. If you're ready to get unstuck and grow, schedule your free coaching session at michaeldmorrison.com. On social media, you can find and connect with me using the handle Michael D.Morrison OKC. And if today's episode helped you, subscribe and share it with other business owners. Until next week, keep pivoting.