Video Content Strategy for Small Businesses — Danny DelVecchio on Monetizing Content

Struggling to keep up with content creation? Learn how to make video content easy — and profitable — without becoming a full-time influencer.

In this episode, Michael Morrison and Danny DelVecchio dive into video content strategy for small businesses and how to monetize authentic video content to grow online without burning out.

In this episode of Small Business Pivots, host Michael Morrison, Founder & CEO of BOSS | Business Ownership Simplified for Success, sits down with Danny DelVecchio, founder of Video on Easy Mode and creator of the Free Business School podcast.

After twenty years in sales, Danny quit his corporate job, moved states, and built a multi-six-figure business helping founders turn video content into clients. He shares how small business owners can grow their online presence through authentic storytelling — without wasting hours editing or trying to “go viral.”

Together, they unpack:

• How to simplify video production and make it part of your weekly routine
• Which platforms (LinkedIn, TikTok, Instagram, YouTube) work best for your audience
• The three content buckets every post should hit — Educate, Connect, and Promote
• How to repurpose one conversation into 30 days of content
• Turning engagement and DMs into paying clients
• And why “showing up authentically” still beats every algorithm

Whether you’re camera-shy, overwhelmed by editing, or tired of getting zero traction, this episode gives you a repeatable system for creating real business growth through content.

💡 What You’ll Learn

• How to create months of video content in just hours
• The right way to monetize videos and measure ROI
• How to choose the platform your clients actually use
• Daily LinkedIn habits that drive authentic engagement
• Why consistency and authenticity outperform perfection

🔗 Connect with Danny DelVecchio

• LinkedIn: https://www.linkedin.com/in/dannydelvecchio/
• YouTube: https://www.youtube.com/@coachdannyd
• Website: https://coachdannyd.com/
• Instagram: https://www.instagram.com/danny.delvecchio/
  
  

🕒 Episode Timestamps

00:00 — Intro & Danny’s story
 05:30 — Why business owners struggle with content
 09:15 — The Educate • Connect • Promote framework
 14:40 — Choosing the right platform
 20:10 — How to batch video content
 26:45 — Monetizing your content
 33:00 — DM strategies that convert
 38:30 — Why consistency is king

Chapters

• 0:00 Meet Danny and the mission
• 1:09 Host intro and sponsor message
• 1:43 Danny’s leap: sales to content
• 4:10 Why video overwhelms owners
• 5:01 The Easy Mode solution
• 6:50 Strategy: Positioning and E‑C‑P
• 9:25 Systems and video-led repurposing
• 12:00 Channel choice: go where clients are
• 14:14 Focus one platform before many
• 15:25 Video vs. written: what to prioritize
• 18:35 Monetizing: signals to sales
• 21:15 Move followers into deeper experiences
• 24:00 Vetting gurus and social proof
• 26:00 Engagement cadence and peer flywheel
• 28:00 Time on LinkedIn and daily discipline
• 31:10 From awareness to workshops and funnels
• 34:10 Where to find Danny
• 36:10 One universal tip: show up
• 38:00 Closing and sponsor info

Transcript

SPEAKER_01: 0:00

All right. Welcome to another Small Business Pivots, where we have special guests from around the world. And I would love to introduce them, but if you watch the podcast, you know that no one can introduce themselves or their business like the business owner. So, my friend, I'm going to let you take the stage and tell us a little bit about you.

SPEAKER_00: 0:19

Yes. Thank you, Michael. I appreciate you having me. So I am Danny Delvecchio. Uh, I run a niche uh video marketing and content agency called Content on Easy Mode. And I work with founders and small business owners and um helping them to make content easy.

SPEAKER_01: 0:38

That's it.

SPEAKER_00: 0:39

And to grow their business online and grow their online presence without feeling like they need to be the next big influencer.

SPEAKER_01: 0:48

I think you just got some ears pert because I know a lot of small business owners kind of hear the same thing. Create good content, create good content. And that's really all they hear, and it stops there. So today we're gonna dive in and have you assist us to get it known and shown. So let's introduce Joe real quick and we'll be right. Welcome to Small Business Pivots, a podcast produced for small business owners. I'm your host, Michael Morrison, founder and CEO of Boss, where we make business ownership simplified for success. Our business is helping yours grow. Boss offers business loans with business coaching support. Apply in minutes and get approved and funded in as little as 24 to 48 hours at Business Ownership Simplified.com. All right, welcome back to Small Business Pivots, my friend. Can we get a little background on you? I know a lot of our listeners like to know who is this person that's talking to me? Like, are we relatable? Do we have kind of a same story challenges growing up, all that good stuff? So anything you want to share?

SPEAKER_00: 2:00

Yeah, sure. So, you know, just going back, I guess, you know, if you if you want to go like back to childhood, I mean, I grew up in New York um my whole life, uh, up until three years ago. Um, and three years ago, I decided to in the same week quit quit my sales job, start my own business, and move my family to South Carolina.

SPEAKER_01: 2:27

Um, and go big or go home, right?

SPEAKER_00: 2:31

Exactly, exactly. So, you know, career-wise, I had a 20-year career in sales. Uh, I was a sales rep, sales manager, sales director, sales trainer. Um, really wanted to, you know, start my own business. I started learning about the whole creator economy and the idea of online coaching and all these things. And I I had done podcasting before, so that kind of was what broke me into the social media world. Um, but yeah, when I wanted to start my own business, I I did what pretty much a lot of salespeople do, which is be we become coaches, right? Right. Um, and I started coaching people on like these two things that I was pretty good at sales from my sales experience, and then social media from my experience growing my podcast. Because when I started a podcast in 2015, I learned that the only way to promote it and get listeners to it without spending the big bucks is to use social media. So I got pretty good at social media because I ended up getting half a million downloads or listeners, whatever you want to call it, to that podcast, um, all organically through social media. So now, you know, again, I'm it's 2022. I'm I've got my own business now, I'm coaching people. And what kept ultimately happening was I kept telling my my clients that be successful on social media, you got to make videos. I'm like, that's the key to it. Stand, and I completely get that. However, video is really hard. Um, and it's hard for people for a number of reasons, right? Like, there's people that are just not very comfortable on camera. Um, there's other people who they're busy running a business, they don't have time to be coming up with ideas and writing scripts and filming and um, you know, doing video editing, and all of a sudden, like you're you're trying to be a professional video editor when you have no experience at it. So you're like kind of frustrating yourself and failing miserably at it and getting frustrated, you know. So, and then the other thing is video is just kind of overwhelming for people, right? Because they just kind of don't know where to begin. There's a lot that goes into it, you know. So it's like, well, where do I put my videos? Do I post on Instagram or TikTok or Facebook or LinkedIn or, you know, uh, do I use my phone? Do I use a camera? Do I need good lighting? Do I need a microphone? How do I get captions? Do I need captions? Right. So there's like all these things that go into it that like I said, when you when it all adds up, it feels over overwhelming to people. So what I did was I tried to create a solution to solve all three of those problems for my coaching clients, where I can deliver them uh really high quality video content in a really short period of time and do it in a way where people just be themselves and be comfortable and talk about their business and talk about their experiences. And that's how I started video on easy mode, which is you know a remote recording filming agency. People come in, I interview them, I ask them questions related to their business. We turn that into you know video content, which then gets turned into written content, and business owners are able to create, you know, a whole month's worth of content in you know, a matter of a couple hours so that they can do the things that prospect and do all those things. Um, and they're not just like, you know, again, like trying to become a content creator or an influencer, right?

SPEAKER_01: 6:01

Yeah. Well, this is all valuable information because I I know that most business owners try to do everything themselves. Totally. And with all the time it takes to try to learn the software, the lights, how to edit, caption, all the stuff you talked about, is in my opinion, a very poor choice of time management for business owners because you're trying to do something that is kind of a what I consider a long game in business. And so hiring somebody like you, what is kind of that process? I know the solutions you provide, but what would the process be so they can kind of ease their mind on, oh, that that is easier and that is worth the investment?

SPEAKER_00: 6:50

Yeah. So so basically, you know, what I do with with my clients is, you know, obviously there's some foundational elements that you need um in order to be successful on social media, right? So you need to have good positioning. So obviously, you know, people need to come to your profile and whatever whatever channel that profile is on. So whether that's on LinkedIn or it's on Instagram or on TikTok, and we could talk more about how you choose which channel to go on, but um at another point. But uh, you know, so you need this, you need to kind of have your positioning set up to speak to the ideal audience that that you want to speak to. And then you need a little bit of strategy behind the content, right? Um, because there's a couple of different objectives that you're trying to achieve. Number one is you need to educate people so that you can showcase that you are an expert in your particular niche or industry. Um number two is you want to build connection to people. Again, we are in the creator economy, right? So people, you know, buy based upon who they see all the time and who they like and they know and trust. I know it's like the cliche, no like trust or whatever, but it's cliche because it's true, right? Um, so we create this content to help people build a connection to you. Um, and then lastly, we you got to promote your business, right? So um, and and you know, a lot of people hesitate to promote their business online because they feel salesy or slimy or you know, sleazy. That's the worst one. The three S's. Yeah. Um, but like so people don't like to promote themselves. It doesn't, it doesn't make them feel good, but it's all about how you do it. And basically the the best way to promote yourself is just talk about your clients and talk about what you're doing, how you're serving your clients, you know, why they came and reached out to you, what problem they had, or what it is that they're looking to achieve. And then, you know, talking about those things and then talking about how you are working together with those clients to, you know, achieve that or just to solve those problems. Um, and like talking about, you know, just hey, I just came out of a meeting with a client and here's what we're working on, right? Like that's a simple way for you to just, you know, create content that is very relevant to your business, relevant to the to the target audience that you're looking to reach, and doesn't make you again feel like a you know, use car salesman when you do it, right? So it's all just a matter of like, you know, kind of hitting those three buckets, educating, you know, education, connection, and promotion. That that's what we're that's what we're trying to do. Um, so again, so um, you know, having a strategy behind that so that you're not just like going online and just posting content without like any type of intention, right? Um, and then the other thing is like if you're gonna be co posting content, you also need to know how to capitalize on it because there's plenty of people that are really good at content, but what they are not good at is actually take that content and start using it with you. It's not just like you come online and you just people jump out to you and coming to you with their wallets out ready to pay. There's a little bit of strategy behind that part of it too. So there's a whole part where, and these are some of the things that again, you need you need to have some strategies for. Um, so what I do is again, make sure that you have those foundational elements. And then from there, then we work on on creating content systems for you, a system so that you can create content effectively and efficiently, and you can create high quality content in a short period of time so that you could do all the other things that you need to do in your business. And you know, that starts with you know, video content to me is sort of the powers that entire system because video is again how people are going to start to really feel like they get get to know you, right? Um, and also video content is is very versatile in the aspect that it can be reproduced. So you can take your video content and you can feed it into Chat GPT or whatever AI tool that you like to use. And because it's your voice and your insights and your tone, that allows the people that are you know that are consuming it, like, or that that allows the AI that that's that's you're feeding this this information into to reproduce more content to you for you with your voice and everything like that. Right now, I'm not saying like you could just hit the button, copy and paste and be done with it, but like it gets you way further along than if you just kind of fed it a topic versus like you know actually feeding it your words.

SPEAKER_01: 11:39

Absolutely. And for listeners, I'm looking at your LinkedIn page, and you've got over almost 25,000 followers, and so to prove your point for our listeners, anybody can make a video, but is it is it effective? In other words, I see people making videos and they have less than 300 followers on any channel, and and you're actually using your videos to get that momentum, get that publicity so people can find you. So let's shift slightly a little bit into because you mentioned it earlier, and that is which channel? How do you know which channel to go to? And then how do you build that following? Because everybody seems to be doing video, but they're not getting results like what you're getting.

SPEAKER_00: 12:28

Yeah, absolutely. So, you know, the important thing is like you want to pick the channel where your clients are hanging out, all right? So for me, given like my clients are generally B2B business founders or solopreneurs, like LinkedIn is the is the right channel for me to find clients. Now, I've got a friend Andreas, and Andreas um runs a company called Help College Students or How to Help High School Students Get Into Ivy League Colleges. Well, where are the high school students hanging out? They're hanging out on TikTok. So he puts a lot of content out on TikTok, and you know, he has his funnels and everything that you know where you know he's getting students left and right that are reaching out to him that want to go to Ivy League schools, and that is the right platform for him. Now, if you're a homeschool mom, right? Yeah, um, and you or your audience is uh, you know, and you have a service that you're selling to other homeschool moms, then like Instagram, where the homeschool moms are hanging out and sharing their information, like that's the better place to go. Or if like you're trying to sell to maybe the older generation, the boomers or something like that, right? Um, you know, they're on Facebook, right? So it can all depends on like who your target market is, and that that's ultimately how you determine like what the what what channel is going to be the most valuable to you. And like just because you create content on, you know, uh and and so a lot of people are like, oh, I just want to put my content everywhere, right? Um, and that's not necessarily the best strategy for somebody who's brand new to creating content, right? Because if you start to try to put your stuff everywhere, and then you also try to grow your presence on multiple platforms at one time when you're brand new to doing this, what ends up happening is like it becomes a little bit overwhelming, it's hard to keep up with, and people kind of get burnt out and they quit, right? So, really what I suggest to anyone is to really pick on that that one platform that you know is the best potential for you and really lean into that one platform in the beginning. Now, I'm not saying that you can't reproduce your content elsewhere, I'm not saying that you can't post it elsewhere, but like really focus on one main one at the beginning because that's gonna give you the best bang for your buck.

SPEAKER_01: 15:15

With the video, I know AI tools can do a transcription of the words, and this is Q3 of 2025. I wanted to timestamp it because this this may change in the future, I'm sure. But uh is the algorithms or the platforms transcribing the verbs from the video too, or is the content written more important? How are people being found? Is it more important to get that content right or the video right?

SPEAKER_00: 15:47

So some people will prefer to consume a video, like that's the way that they like to uh they like to learn. Um, other people prefer to consume written read and and write content. So, like right now, when I create content, I I do it 50-50. 50% of my content is video, and 50% of my content is written is written word, right? Um, and this way I'm capturing the people that want to consume me in the way that they prefer. So, like, um is one better than the other one? I mean, if I had to choose, I would lean towards video. Because again, video is going to be the one where people, you know, really like if you had to choose between the two and you can only do one out of the two, then I would I would lean towards video, right? Um, and because again, the whole idea is to build that deeper connection to people. And unless you're like a really good writer, um, it's very hard to do. It's it's it's much easier for people to get to know you and see your mannerisms and like see your face and hear your voice and and um you know get your insights and like hear it directly from you, uh, and and like just retain the information too. Um, you know, people retain information at a much higher rate when it's on video versus like you know what they read. So I would say if you had to choose between the two, video. And then the other thing is what I was talking about before, which is like reproducing the video into written word, it's much easier for you to take your written word and or your video and reproduce it into written written word versus the other way around, right? Because if you're doing it the other way around, like you know, you're writing scripts, and then now you got to deliver a script on video, which makes it much more difficult. Um, I think it's much I think that the way to approach video nowadays is to do what we're doing right now. Like you and I are having a conversation on here, you're asking me some questions about my expertise. Every single piece of advice that I'm giving that's relevant to my audience right now has the potential to be video content for for me, right? Um, and that's you know, and and like it's conversational, and it's not like I'm talking at you and I'm lecturing you, and I'm telling you the three steps that you need to do to get the XYZ done. And like, this is the way that people like to consume content now, which is very this very more like laid back conversational style, and it makes it a lot easier for you to create it that way because you don't feel like you're pressured and it needs to be perfect and you need to deliver and write the script. And then at the end of this, I can take this entire podcast and I could take the transcription and I can put it into you know an AI tool, and I can have that AI tool spit out 20 content ideas that would be hyper-relevant to my audience, and then I could again I can do some videos with it, or I can take video clips, whatever, or I could just turn it into written word. You know, this is the the why I believe that your content system should be powered by video.

SPEAKER_01: 19:15

Yeah, those those are all great points. And so one thing that you mentioned a little bit earlier also was a lot of people don't know how to monetize their videos. So since you've had two decades of sales experience, what is the next step that they can do to actually turn those videos into revenue? You're listening to Small Business Pivots. This podcast is produced by my company, Boss. Our business is helping yours grow. Boss offers business loans with business coaching support. Apply in minutes and get approved and funded in as little as 24 to 48 hours at business ownership simplified.com. If you're enjoying this podcast, don't forget to hit the subscribe button and share it as well. Now let's get back to our special guest. What is the next step that they can do to actually turn those videos into revenue?

SPEAKER_00: 20:12

Yeah, absolutely. So everybody thinks that, you know, they're just gonna post and then again, like people are just gonna start coming to you, right? But there's ways that, and and and ultimately, eventually that will happen, right? Um, like, you know, if you're consistently posting for a long time and you're talking about your business and you're doing the educating and connecting and the promoting or whatever, people are gonna start to raise their hand and make themselves known and like reach out to you directly. But there are ways that you can accelerate that and monetize your content much more quickly, right? Um, and you know, one of them is just look at the signals of like who's interacting with you, who's writing a comment on your post, who hits the like button, who has viewed your profile, right? Um, and have a system that is designed to capture all these people and make sure that none of them are falling through to cracks. So right now I have a system where I have uh, you know, a virtual assistant who gives me a list of all the people that viewed my profile, and I shoot them out a quick message and I say, Hey, I noticed that you stopped by my profile, and I just want to see if there's any, you know, if there was any particular reason that you stopped by today. You know, if you don't remember, no big deal. But this way I'm just kind of warming myself up and I'm putting myself out there and I'm trying to start conversations because that's what it's all about, right? The whole idea of putting out these this content is so that you can use that content to start conversations. Because, and I forget who said this, but I I it's like the more hands you shake, the more money you make, right? So, like the more conversations that you're having in the DMs, whether that's on you know, LinkedIn or TikTok or Instagram or whatever you, whatever channel you're hanging out on, the more conversations you're able to initiate, the more chances you are to uncover problems that you could potentially solve for people, and the more chance you have to bring them into being a client, right? So, you know, having these systems to, you know, bring people in and then also take them to the next level of experience with you, right? So, for example, you know, a good go-to-market strategy, social media or LinkedIn or whatever channel that is, is sort of the awareness play. That's where people are really starting to see you. The next thing that you want to do is to get give people the opportunity to get a deeper experience with you. So whether that's a one-to-one free consultation, or whether that is a workshop that you run, or whether that is a video that you made with a PDF that goes along with it, or something like that. It's like you're bringing people, or if you do an email newsletter or whatever, that that's a little bit more where you go a little bit more in depth than what you are able to do on social media. What you're doing is you're moving people to the next level of that go-to-market strategy where they're getting to get more experience with you, more interaction with you, right? And that will help people go from like, hey, this is like you know, somebody that is cool and I know of, and he looks like he's doing cool things, to like, hey, this is somebody that I might actually like want to do some business with. I want I like I might want to buy his services.

SPEAKER_01: 23:32

Yeah, yeah, that that makes sense. I have a lot of business owners that have a problem. There are so many VAs and so many people that can 10x your business and 10x your YouTube followers, and I hear business owners struggling with how can I get to the right people, even though they're and they say they're doing the right content, they're just everybody's in the way.

SPEAKER_00: 23:56

It's like, I mean, look, if you if you look at somebody and they're like, I'm gonna 10x your business in the next 60 days, and like then you go and you look at their content and like they barely even post, it's like I don't think so, right? Whereas like you come to my page and every day you see a bunch of videos and you see a bunch of content, and you see that I I'm getting, you know, you know, a hundred people like my post, and you know, 50 people commented on it. Like you're like, okay, this guy is practicing what he's preaching out here, and I see his videos, I like them. He seems like somebody that really knows their stuff in the in the world of social media video content creation. And he seems like, you know, he's talking about he's talking about his audience, he's talking about like he's talking about the he's talking about me, right? Because that's what it like you when you're creating content, you're talking to the specific audience that you're looking to connect with, people feel connected to you that way, right? So that is, you know, that's that's the way that that it's done. It's like, you know, people will, you know, you can you can weed out all the fakers and gurus and all that, like pretty easily, um, just by going and just doing like a little bit of research.

SPEAKER_01: 25:25

And for our listeners, you're getting well over a hundred engagements on each post, as well as 50 to 200 or so comments. So I just want our listeners to know that you're reaching you're you're legit. In other words, you're you're the legit of the people that you're talking about.

SPEAKER_00: 25:45

Yes, I I I do consider myself one of like the legit people out there. I um, you know, I show up very I show up pretty much every day. Like I post six days a week. Um post one post a day, six days a week. I mainly post on LinkedIn. I do a podcast every week, which you can get on YouTube and Spotify or whatever, right? Um, you know, I have an I have a newsletter, so I send out a couple of emails every week to to to my audience. I show up. I show up, I show up a lot. I show up very authentically. I I don't, you know, kind of beat around the bush. I s all of my content is direct from my experience, right? It's not something that like, you know, I don't just go on Google or on Chat GPT and be like, hey, can you give me a three-step process that I can no? Everything is based on my experience and like what I've done for myself and what I've done for my clients and you know how I've grown my business from zero to you know what I've grown it to to multi, multi-six figures a year in three years, like from starting from nothing, and and done and 99% of it comes from LinkedIn or it comes from referrals from people who I met on LinkedIn.

SPEAKER_01: 26:59

Yeah. Well, on the so we've all heard, most of us have heard, that we obviously need to engage with those that engage with us, but we've also heard to engage on other people's posts. How much time do you spend engaging on other people's profiles?

SPEAKER_00: 27:16

I would say it's probably a good somewhere between 30 to 60 minutes per day that I spend engaging on other people's content, right? Um, and typically what that looks like what that looks like for me is I know that there's two kinds of people that you want to interact with on LinkedIn. Prospects, which is the one that everybody already knows, right? Everybody wants to interact with their ideal client or whatever, but then there's also peers, right? You want to have a peer group, people that are in your same market, people that are in your same industry, and you want to interact with them because I know that I have my peer group of people that they're they're supporters of mine. Like maybe we've worked together. Um, maybe we've done, you know, we've been guests on each other's podcasts, or we've, you know, we've collaborated uh or we've shared some clients or whatever it is, right? So I have a peer group, and and I and these people are people who I just I enjoy their content, I enjoy their presence, like I enjoy engaging in conversations with them, like they're not like ideal clients for me. We may we may even be some competing in in some regards, right? Um, but those people support me and I support them back, so I know that like every time I jump into LinkedIn that like I'm guaranteed that I'm gonna get like 20 to 30 to 40 comments from like just people who just appreciate what I do and I appreciate it and I reciprocate like you know, back. And and again, it's people that I like their content, like I like what they're putting out into the world. It's not just like I'm just I'm not just doing it so that they come back and write a comment back for me. No, it's because I have something valuable to add to it. Um, and you know, I think that's where a lot of people miss. I think a lot of people miss that that kind of peer group because those peers and supporters that you have really help you to get your content in front of more prospects. Because the more people that are interacting with you, you know, the more love that you're getting on your posts, like it shows that other people are paying attention to you. And when people could see that you're they're you're that others are paying attention, they're more likely to pay attention to you as well.

SPEAKER_01: 29:37

How much time do you spend a day on LinkedIn doing all the DMs and things like that, just approximately, so somebody has an idea of what it takes?

SPEAKER_00: 29:46

I mean, you know, some days it's like two hours, some days it's three hours, like some days it might even be four, right? And people think like, oh, that's crazy. That's a crazy amount of time to spend on LinkedIn. It's like Well, that's where 99% of my business is coming from. So, like, right? Um, I used to do a lot of networking stuff. Like, I used to jump into networking meetings and everything, and I would spend, I don't know, whatever. Like, I would go to two, three networking meetings a day, and that was, you know, 30, 60, 90, you know, like each one of them 30, 60 minutes or whatever, right? That's three hours a day that I'd be spending in networking meetings or an or 90 minutes a day I would spend in networking meetings. And I wasn't getting any clients from that, right? Yeah, so this is all about you know putting the time into like where you're getting the best return, right? So, like, if LinkedIn is gonna give me all my clients, then I'm gonna spend more time there. If you are just getting started and you want to start activating LinkedIn as a channel, my suggestion to you is like obviously more time is better. The more time that you could put in, the faster that you can accelerate it. But if you don't want to put in 30, you know, you don't have an hour a day to put in, you have 30 minutes a day. Well, just do the best that you can in the 30 minutes that you have, right? Make the best out of that 30 minutes, write the most comments, send, you know, like have a strategy. I'm gonna do comments for 10 minutes. I'm gonna go to my post and come reply to comments for another 10 minutes, and I'm gonna send out five messages to pe to new people, like DMs to new people, right? Well, that's a strategy that's going, and if you keep doing that every day, ultimately it's gonna work now. If you double it and you start like doing twice that every day, and as you um, and it's the same with creating content too. It's like people like, oh, how much should I post? Right? It's like, well, how much time do you have to make the content? Two hours a week? Okay, great. Originally, you might it might take you an hour to make a post or a video, and maybe you're doing two a week, and then you get faster, and then you up it to three, and then you're getting even faster, and now you're at four, right? So, like, it's all about like what is your capacity, what is your time that you want to dedicate to this, and then putting in and doing the time every day without missing and like staying disciplined to do it every day. I posted on LinkedIn, I made a commitment in 2023 in 2020 um for New Year's resolution. I was like, I'm going to post on LinkedIn every single day for 2023. And I did, I did not miss a day. Every single day, I like it was Christmas, like every day I posted, right? Some days, you know, I spent less time interacting and everything than others, but every day I posted. I made that commitment, and that's the same thing that everybody that needs that that's like hearing this, it's like I want to make money from my online business, but I don't know what to do, I don't know how to do it. It's like first just figure out what your capacity is, how much time are you gonna spend on content, how much time are you gonna be able to spend capitalizing on it, put together that strategy, know exactly how to best maximize that time, and then make that commitment to like say, I'm gonna go after it and I'm gonna give myself a certain amount of time. And then what you might find is you know, that 30 minutes a day, like you're starting to get some traction, and then you can borrow another 30 minutes from somewhere else, yeah, because that's what's yielding you more results, right? So um, I know that was like a really long-winded answer, and I got into like uh you know some some a little bit more than than um you know, just you know what how much how much time should you spend on the platform a day, but it really it really depends. And and I think I just wanted to paint that picture for everyone.

SPEAKER_01: 33:44

No, that was beautiful, beautiful picture. I I know that uh a lot of business owners, we hear the same thing over and over, the short and sweet, but you're expanding like what it really looks like, what it really takes. And so with the video, you do the DMs and things, and I know a lot of business owners hear a lot about sales funnels. So, do you try to move them into somewhere once you've created that awareness, you've educated them, then what what what could a business owner do next?

SPEAKER_00: 34:10

Yeah, absolutely. So this is the next step is like what is your go-to-market strategy, right? So, like, you know, social media is the place where you're typically gonna build your awareness. Now, unless you sell a very low-ticket product, it's gonna be very hard for you to sell directly from social media. Whereas, like, I'm gonna put the link in and people are gonna buy my course like from LinkedIn. That doesn't really happen, right? So you need to have some sort of go-to-market strategy, which I was kind of going into before, which is like kind of like with these experiences that you need to give people. So, a lot of people, it's a one-to-one consultation, right? Coaches, consultants, a lot of them do like a one-to-one consultation. As you start to book a lot of one consultations, then it starts to become less effective for you. Um, and you start to look at how do I do this one to many, right? Um, and that's when a workshop is a really good way to do that. So you run a workshop and you bring 10 people into a workshop and they get to experience you, they get to see what it's like, they get to see how you think a little bit, they get to see how you interact, you get to interact with them. Um, and that helps them along the path of like building that trust to the point where they they want to potentially buy from you. Um, there's also some channels that like you could there's other channels that you can bring people to. Like, I like to bring link people from LinkedIn to the podcast, right? Because again, like when they hear me on my long form podcast, they get more of they get to like they get to see me go a little bit deeper and you know, go and dive like a little bit deeper, and then also they get to see how I work too, because my podcast is literally exactly what I do with my clients. My I interview people for a living, so it's like you get to see exactly what I would do if you were on the hot seat, like working with me, and like and you get to see the outputs, right? So I like to bring people to that. I have a newsletter, um, and the newsletter email that converts at a much higher rate for me, like as far as like converting people into clients. And I have a nurture sequence. So when somebody signs up for my email list, it goes into a nurture sequence that shows them like a few different things that they can do. A lot of the concepts that we talked about today, you know, that ECP framework is part of, like what I give away in the newsletter. I give away like some tips to feel more confident on camera. Um, I give away a little bit about how to put together your content strategy and like how to turn your sales calls into content ideas. So I give you a bunch and then I show you some case studies at the end of it of like clients that I've worked with and the successes that they've had and the business that they brought in from doing this content, and that's like where people start to convert. They want to know how to work with you. They want so like it's very hard to get people directly from social media follower to high-ticket client. There needs to typically be some sort of bridge, and that bridge is one of these things: it's a newsletter, it's a podcast, it's a workshop, it's a one-to-one consultation.

SPEAKER_01: 37:23

I love that herd mentality because that lowers the friction of the sale. People thinking, I'm not gonna be the only one that buys this, I'll go in with the group herd mentality, and then I might buy your high-ticket sales.

SPEAKER_00: 37:37

Right, right. So, like, yeah, you know, like um a workshop is a great is a is really like a great way to do that. And whether you run the workshop for free, great. Sometimes you run the workshop for low cost, because if you run it for low cost, like at least people are willing to make an investment, and that kind of removes some of the uh like I guess the tire kickers or whatever, the people that just want just want to come for free and get the free info. Um, it removes a little bit of that.

SPEAKER_01: 38:02

Very cool. Well, I know you've piqued the interest of our listeners. How can someone continue to follow you, connect with you? What is the name of your podcast, website, all that stuff?

SPEAKER_00: 38:13

Totally. You can find me on LinkedIn. Um, it's Danny Delvecchio. That's D-E-L-V-E-C-C-H-I-O. I'm very easy to find. Uh, I got my hat backwards and cocked slightly to the side, just like you see me on every single podcast, every single piece of video content. Um, I'm very easy to find um on LinkedIn. Uh, you can also check out my my YouTube channel, which is Coach Danny D. And um uh, or you can just look up video on easy mode. You'll you can find me. That's the the name of my company. Although we're change transitioning that over to content on easy mode uh very shortly. So you could probably by the time this comes out, I would say content on easy mode. You can go check us, check me out there.

SPEAKER_01: 38:59

And then your podcast.

SPEAKER_00: 39:01

Oh, by podcast again, it's on YouTube. So it's either um again, you coach Danny D or um the podcast is called Free Business School.

SPEAKER_01: 39:09

Okay, very cool. I love the name. I love the name. You know what?

SPEAKER_00: 39:13

I interview experts for a living, right? And I'm like, and I it's funny, I'm like, this is like how the name the name came about. So like I literally interview experts for a living. So when I do it, people I was like, man, I'm it's like I'm getting a free business school here. Yeah, so I just use a podcast, a free business school.

SPEAKER_01: 39:33

That uh I love it. That's a similar story to mine because I say people ask me what my favorite part about podcast is, and I said, getting to meet people like yourself, because I'm getting a mastermind myself, you know, I'm I'm learning myself, getting outside thoughts and perspective. So very cool. Well, I always end with one last question, and that is if you were in front of an audience of small business owners, different seasons of business industries, what's one thing that's applicable to for all of them to know? It could be a quote, a book, a tip, insight.

SPEAKER_00: 40:05

Yeah, just show up. Show up. That's the number one thing that you could do. Like show up, show up often, show up in the right places, show up authentically, be yourself, don't try to you know build so up as you are, share your experiences, share your insights, and people will come to you that way.

SPEAKER_01: 40:28

Fantastic. Well, you've been a wealth of information, and we appreciate your time today.

SPEAKER_00: 40:32

Uh, Michael, thank you so much for having me. I really appreciate you. Thank you.

SPEAKER_01: 40:36

My pleasure. Thank you for listening to Small Business Pivots. This podcast is created and produced by my company, Boss. Our business is growing yours. Boss offers flexible business loans with business coaching support. Apply in minutes and get approved and funded in as little as twenty four to forty eight hours at business ownership simplified.com. If you're enjoying this podcast, don't forget to hit the subscribe button and share it as well. If you need help growing your business, email me at Michael at michaeldmorsen.com. We'll see you next time on Small Business Pivots.