Simplified Marketing Strategies: 4 C’s for Small Business Success | Amber Gaige

Discover the art of simplifying strategic marketing with Amber Gaige, founder of Far Beyond Marketing and a third-generation entrepreneur from McKinney, Texas. With over 25 years of experience and an entrepreneurial legacy, Amber shares invaluable insights into navigating small business marketing challenges. Comparing effective marketing to a perfectly layered chocolate cake, she highlights the importance of thoughtful strategies at every level.

In this episode, Amber introduces her internationally bestselling book, revealing the "Four C’s of Effective Marketing"—a framework designed to help business owners avoid common pitfalls and achieve outstanding results. You'll also learn how to create repeatable sales funnels that automate marketing while maximizing efficiency, saving time and resources.

Join us as we delve into the role of AI in marketing and uncover how small businesses can use it strategically. Drawing inspiration from experts like Don Miller, Brian Tracy, and Michael Gerber, Amber explains the power of storytelling frameworks, systemization, and building a strong team. Whether you're a seasoned entrepreneur or starting your first business, this episode is packed with actionable tips to optimize your marketing and drive small business growth.

Amber Gaige: Founder & CEO, Far Beyond Marketing

Website: https://farbeyondmarketing.com/

LinkedIn: https://www.linkedin.com/in/marketing-strategy-coaching-ambergaige/

Facebook: https://www.facebook.com/coachambergaige

Instagram: https://www.instagram.com/farbeyondmarketing/

TikTok: https://www.tiktok.com/@ambergaige4

Email: amber@farbeyondmarketing.com

#SmallBusinessMarketing #MarketingStrategies #FarBeyondMarketing #Entrepreneurship #AmberGaige #SmallBusinessGrowth #MarketingAutomation #StrategicMarketing #AIinMarketing #MarketingTips #StorytellingInBusiness #StoryBrand #DonMiller #BrianTracy #MichaelGerber #BusinessSystemization #SalesFunnels #EntrepreneurTips #BusinessGrowth #MarketingForEntrepreneurs #MarketingInsights #DigitalMarketing #SmallBusinessSuccess #MarketingFrameworks #BusinessOptimization #SmallBusinessPivots #BusinessPodcast #MichaelDMorrison #BOSS #BusinessOwnership #OklahomaCity 

Chapters

• 0:00 Small Business Marketing Essentials
• 15:19 Effective Small Business Marketing Strategies
• 24:35 Storytelling, Leadership, and AI in Business

Transcript

Speaker 1: 0:00

All right, welcome to another Small Business Pivots. Today we have another special guest from around the world, and actually she is just a few hours south of our headquarters in Oklahoma City in the McKinney-Plano Texas area. How are you today?

Speaker 2: 0:15

Hey, Michael, I'm doing great. How are you?

Speaker 1: 0:17

I'm doing fantastic, fantastic. Well, I know that no one can introduce themselves or their business like the business owner, so I'm going to give you the floor here to do that and share a little bit about what your business does.

Speaker 2: 0:30

Sure Happy to do it. Well, my name is Amber Gage and I am the owner of Far Beyond Marketing. We are a boutique strategic marketing firm out of McKinney, texas, and I grew up as an entrepreneur's daughter and entrepreneur's granddaughter, so I am a third generation entrepreneur and you know us Texans, we tend to value freedom over much of anything else.

Speaker 2: 0:52

So I just decided when I was ready to start my business that I wanted to help other entrepreneurs to grow their businesses, so that's what my team and I do. We serve entrepreneurs all across the United States. I have over 25 years of strategic marketing advisory experience and we try to protect people from marketing that doesn't work.

Speaker 1: 1:15

Wow, wow. I'm pretty confident that you got some ears perked, because I don't know of an entrepreneur that hasn't complained about their current marketing situation, whether it be lead generation not getting views, whatever it is. So let's introduce the show and we'll be right back. Welcome to Small Business Pivots, a podcast produced for small business owners. I'm your host, michael Morrison, founder and CEO of Boss, where we make business ownership simplified for success. Our business is helping yours grow. Boss offers business loans with business coaching support. Apply in minutes and get approved and funded in as little as 24 to 48 hours at businessownershipsimplifiedcom. At businessownershipsimplifiedcom. All right, welcome back to Small Business Pivots. I really don't even know where to get started, because you were born into the entrepreneurial world. What was that like?

Speaker 2: 2:17

Hard.

Speaker 1: 2:19

Just as hard as owning a business, right that's right, that's right.

Speaker 2: 2:22

School of hard knocks all the way. Yeah, my daddy was a plumber. My mother has three business degrees. My father graduated from the school of hard knocks and together they built an entrepreneurial empire from the ground up, with no customers, no trucks, no employees, and now they have a very successful multiple businesses together, and I was blessed to grow up in that and to watch our businesses scale from the spare bedroom in our home to a one-room office suite to now an office building that is fully occupied by over 60 employees, and to really get to see the ebbs and flow of what it's like to grow a family owned and operated business. And you know, when we're teenagers, michael, you think that is the last thing I'm going to do with my life. My parents are crazy. And then what do we do? We grow up and we start to do the exact same thing. So you know, it's in the blood, I guess.

Speaker 1: 3:18

Yeah, well, you know, some of us entrepreneurs can say we have walked in their shoes as an entrepreneur, but you were actually born into those shoes and walk the shoes, and now you are the entrepreneur.

Speaker 2: 3:31

And I do like shoes.

Speaker 1: 3:34

And hats. If you're not watching the video, you got to catch it on YouTube. You got a beautiful hat today. So well, let's, let's jump into marketing, because that seems to be one of the biggest challenges for entrepreneurs, especially as technology, AI and everything just keeps moving so swiftly and fastly. It just seems like once we get a hold of it, it changes again and all of our views and all those links and clicks and everything goes away. So, for our entrepreneurs, most of them are small business owners. So, for our entrepreneurs, most of them are small business owners. Interestingly that you mentioned plumbing, because a lot of them are in the contracting business and they just don't have time to do it themselves, so they're always looking for good sources. So what's some kind of immediate? Here's some basic, foundational things about marketing that small business owners should know, because a lot of them don't know what they're even looking for. They just kind of look at the price and what they're being told they're going to get.

Speaker 2: 4:27

Yeah, yeah, absolutely Well, I like to compare marketing to a delicious chocolate layer cake. And you know, at the first bite it's scrumptious and it's wonderful, but the more you eat it, the more you feel sick, because if you just keep doing it and keep doing it, you don't stop to pause and think about what's coming next. Pretty soon you got a tummy ache, and marketing is kind of like that. You have to go into it understanding what you hope to get out of it. And a big misunderstanding, michael, about marketing is that you're going to throw it up against the wall and see if it sticks and it's going to create calls for you and it's going to drive revenue for your business. And it just doesn't work that way.

Speaker 2: 5:09

A chocolate layer cake has layers. You've got the cake, you've got the icing, you've got the fudge, and that's what your marketing really needs to be. You have to have marketing in a lot of different areas, because the game is frequency over reach. It's not enough just to market one way or in one place and think that your phone's going to ring. You have to be well diversified in your marketing and there are a lot of different tactics and strategies that business owners can do. I actually have an international bestselling book that is called the Far Beyond Marketing Guidebook how to Stop being Duped by Bad Marketing and in my guidebook I actually talk about a system of marketing called the four C's of effective marketing, and when you follow my system of the four C's, you can experience marketing success. Would you like me to tell you what they are?

Speaker 1: 6:06

I can't wait. I was hoping you would say that.

Speaker 2: 6:11

Well, for those of you that are listening, grab a pen, because I'm about to simplify marketing for you forever. The first C of effective marketing is clear copy. Know how to talk to your customer so that they will shut up, stop what they're doing and listen to you. It is not enough to show up at a party and start talking about yourself. Nobody likes to have drinks with those people, right? We've all been there.

Speaker 1: 6:37

We've all been there right?

Speaker 2: 6:38

So you want to be the person that engages with your potential client in such a way that they are interested in engaging with you. What do I mean by that? Well, storytelling. Storytelling is a sense-making device. It's been around since the Bible. Jesus told stories. Well, he also called a sheep, and sheep is not a compliment, michael, we're stupid and we're dirty, okay. So when you talk about telling stories for your business, what you want to do is tell the story about how the product or service that you provide solves a problem for your ideal customer.

Speaker 2: 7:18

So if someone shows up at a party and says Amber, what do you do for a business? I don't say well, I'm a strategic marketing advisor for entrepreneurs. What I say is I ask them a question. I say well, do you ever? Have you ever heard of a business owner that spent money on marketing that didn't work?

Speaker 2: 7:36

Well, now they're engaged because I've asked them a question about a problem that they're probably familiar with. If they haven't done it themselves, then they know someone that has. So I'm engaging them with a story and I'm talking about a problem right away. Then I follow that up with. I make sure that doesn't happen for busy entrepreneurs by providing them a clear system of marketing that they can follow with peace of mind and not waste money. Wow, now I've got their attention, because they know that I care enough to explain what I do and I am organized enough to provide a solution to a potential problem that they have. So that's what I mean when I'm talking about clear copy. Talk to your audience in a way that people will want to listen to you.

Speaker 1: 8:21

That's great stuff, great stuff. You mentioned something about your ideal target audience. How would one go about finding that? What's the best tips for that? I know a lot of business owners are, just like you said, throwing a dart at the wall, hoping it sticks, and they haven't even sat down to define their target audience. Any quick steps you can offer for that?

Speaker 2: 8:45

Absolutely. That's actually the third C of effective marketing. Oh sorry, so we'll go ahead and go there. We'll just go back to number two in a minute. The third C of customer demographic is who's paying your bills? Take a look at QuickBooks, take a look at those top revenue generating items. Who is actually paying your bills? Is it the stay-at-home mom? Is it the grandma? Is it the husband or the wife? Know who it is, and not just the demographic of where they're located. What kind of car do they drive?

Speaker 2: 9:17

You need to know the psychographics of your audience, and this goes back to solving the problem for them. What kind of problem do you solve? If you're a plumber and you unclog toilets, well then you probably want to target someone who owns a home. Don't put your money in front of a bunch of apartment dwellers. They're not making the decisions. If you're a roofer, same thing. But you have to understand what the problem is that you solve and then talk to your audience in such a way that they will engage with your services.

Speaker 2: 9:49

So who's paying your bills? What do they look like? Where do they live? What matters to them? What's the top revenue generating items that you're selling right now? Those are five great questions to ask in order to determine who your target audience is and then tailor your call to action to meet those needs. So there again. If you're trying to hit a stay-at-home mom whose toddler just put a potato down the toilet, then instead of saying call 555-1234 or say is there a potato stuck in your toilet? We offer same day service. Call us today and we'll get right out there. Wow, now I know that you're listening, that I'm home alone with a potato in my toilet and guess who I'm going to call?

Speaker 1: 10:35

Yeah, yeah, that's great advice, great advice. So, since I stepped ahead, let's go backwards. Let's talk about the other C. Oh, what was that C again, let's go backwards, let's talk about the other C. Oh, what was that C? Again, I didn't hear the C.

Speaker 2: 10:47

The C for number three was customer demographic.

Speaker 1: 10:50

Okay, customer Okay, and then number two.

Speaker 2: 10:53

Number two is consistent branding.

Speaker 1: 10:56

Ooh, yeah.

Speaker 2: 11:00

Again. Let's go back to that delicious chocolate layer cake. It is not enough for you to have a sign on your truck or a sign in front of your office and go to a chamber event and hope that people know who you are. Your brand message needs to be consistently displayed as many places as possible, and this is where I like to talk about the natural life cycle of a business.

Speaker 2: 11:20

If you're a startup company, then, baby, you are in guerrilla warfare of marketing. It is boots on the ground, passing out the flyers, handing out the business cards. I mean, you are politicking like you are running for office, kissing babies and shaking hands. That is how you grow a marketing company bootstrapping up right. But if you're an established company and you're doing five hundred thousand dollars or more in established revenue, then the game changes and you need to be diversifying into print, digital media, social. You need to have more of a online robust presence, because people know you locally, but continuously attracting and upselling their current clients is what you have to worry about.

Speaker 2: 12:04

There's a beautiful metamorphosis of marketing as a life cycle of a business grows. So consistent branding make sure that your brand is clean, make sure that your logo is recognizable, make sure that your logo stands alone so that when people see your logo they automatically understand what you do. They don't have to guess about it. I like to play this game in a lot of my keynotes. I flash a logo on the screen and I say now, what do they do? Half the time they don't know.

Speaker 1: 12:35

Right.

Speaker 2: 12:37

So pay attention when you're developing your brand and don't be afraid to redevelop your brand. You should do that. Know that your brand matches your words and that consistently, you're not using a blue font and a yellow font and a red font. Make it match and make sure it flows.

Speaker 1: 12:57

Great, great advice. So when we have the clean copy I know a lot of frustrations that business owners have is they say no one can find my copy. I have great content. Everybody says have good content and I've got good content but nobody's finding it. Any advice on that?

Speaker 2: 13:15

Yeah, it's a bit of a jungle online and it doesn't help when Google changes their algorithms or you get sunsetted on Google local search ads or Yelp takes down your listings. I know it's a beast. What I will tell you is that search engine optimization is not dead, but there is a nuanced science to highly localized search engine optimization. I am not a fan for content for the sake of content. I am a fan of valuable content that is leveraged well in multiple areas, such as your website, an email drip and a Google business profile. If you will make your content repurposable across multiple platforms, then your message will carry further.

Speaker 1: 14:02

That's good advice.

Speaker 1: 14:03

I like the consistency because I, as well as many business owners, have gone places and one week you're hearing somebody say this and the next week they're saying that, and it's like I don't even know what you do anymore.

Speaker 1: 14:16

So saying that message over and over and I use this example of Amazon because I've done this before with business owners, because a lot of times I get tired of hearing their own message, and so this is just kind of coming from a business coach angle I hear them say well, I'm tired of my message, I'm sure everybody else is. And I say okay, tell me where the arrows are on an Amazon truck. We see those every day, all day long. Not one to this day has told me exactly where the arrow goes. It's underneath Amazon and it goes from A to Z, because they sell everything from A to Z. But as going along with what you're saying, if you can't even recognize that and we see that every day I promise you, small business owners, they haven't heard your message either. You know what I'm saying, because we're just a little bitty fish in this big ocean.

Speaker 2: 15:06

You know, the average consumer has to see and hear your message no less than 11 times 11 times Michael before they will take one single action.

Speaker 1: 15:15

Wow.

Speaker 2: 15:16

You can never get that frequency high enough. I'm a big fan of bookend spots for radio spots. I don't like investing in 60 second spots or 30 second spots. Give me two 15 second spots on either ends of commercials, because you're going to hear me twice.

Speaker 1: 15:33

That's good stuff. Well, you're an entrepreneur and you were born in two entrepreneurial family. I know marketing is a big deal, but so is just being an entrepreneur. So the show is Small Business Pivots. What are some pivots that you've seen along the way from your parents? You said they started grass. You're listening to Small Business Pivots.

Speaker 1: 15:56

This podcast is produced by my company, boss. Our business is helping yours grow. Boss offers business loans with business coaching support. Apply in minutes and get approved and funded in as little as 24 to 48 hours at businessownershipsimplifiedcom. If you're enjoying this podcast, don't forget to hit the subscribe button and share it as well. Now let's get back to our special guest. Well, you're an entrepreneur and you were born in two entrepreneurial family. I know marketing is a big deal, but so is just being an entrepreneur. So the show is Small Business Pivots. What are some pivots that you've seen along the way from your parents? You said they started grassroots in one of the bedrooms and you have a lot of employees. So what are some of those key things that people can take in saying, hey, that's what I can try in my business because I'm stuck?

Speaker 2: 16:54

Absolutely, absolutely. You know, my daddy always said, baby girl, begin with the end in mind and never get into something you don't know how you're going to get out of. He was a visionary from the very beginning, and so I tell entrepreneurs when they're getting started a lot of my coaching clients that you have to start systemizing your business from day one. You cannot wear all the hats. I love my hat, right, but I can only wear one. If I wear three, I look stupid. So, as an entrepreneur, we have to decide where our skill sets lie and then build systems and processes around the things that are our lesser strengths. So start now to systemize your business. And I know what people are going to say Michael, I can't afford to offload a bunch of stuff. I'm not telling you to break the bank. I'm telling you to utilize technology, utilize AI, utilize platforms, utilize software. Figure out the things by doing a personal time study that suck your time and bump you up against that wall of procrastination, and then figure out a way to systemize around it.

Speaker 1: 18:04

Yeah, that's key. I always say SOPs are one of the three essentials that every business needs to be successful and move forward. Small business owners try to do so much themselves, right, because they don't want to break the bank. They do the social media, they do this, they do that, they use AI for blogs. What are some things that they can actually do that would be beneficial, or a beneficial use of their time, versus just trying to do what everybody else is and that's not really moving the needle?

Speaker 2: 18:34

I'm so glad you asked that because it actually brings us back to our fourth C, which is channel management. The final C of the four C's of effective marketing is channel management, and how I define channel management and marketing is establishing your repeatable sales funnel. Spend time, energy and effort building a beautiful sales funnel. A sales funnel consists of a really well done landing page or website, a lead generating PDF, a form, a follow-up process. Maybe it's an automatically triggered email or an automatically triggered response for a text campaign or a chat bot on your website. But if you have a really well-designed, seamless sales funnel online and then operationally, your marketing can work while you sleep.

Speaker 2: 19:28

So take the time to analyze whether your website is making you money or sucking you dry. Take the time to figure out if you are actually losing inbound phone calls and what you can do to capture those. There's a ton of different platforms out there to help you answer your calls while you're busy serving clients. You have to be able to systemize and strategize so that marketing works for you, not the other way around. So often we waste money on marketing that drains our bank accounts and then we become a slave to just trying things again and again and again and we get frustrated and we get bitter and we get angry. But if you build a system now that will work on your behalf, then you can just pour a little bit more gasoline in it when you're ready to get that race car going down the highway faster, and you don't have to reinvent the wheel. So, channel management, figure out how to reserve your customers. Upsell your customers, because it's always cheaper to upsell a current customer than to go fish for a new one and then rinse and repeat.

Speaker 1: 20:31

You mentioned sales funnel and I think I know the answer, but can you explain to our audience how they could create that? What's the best way? Because everything that you're describing is a lot simpler than what we see on the internet. You know, buy this program. Well, let me back up. I don't know of a business owner that hasn't bought a program, hasn't bought a video, a book or whatever it is, and it failed. So what are some of the best steps to create your sales funnel, starting from scratch?

Speaker 2: 21:02

Yeah, you know, I actually talk about this in my online course. So if you go to the Far Beyond Marketing Guidebook and you go to our e-course, I guide you through how to build a sales funnel from start to finish. But I'll give you a few little tips here. First thing you do is you define your message. Then you apply your message to your website, your business cards and all of your marketing paraphernalia right, then you have something that you give away for free. You need to reward someone for interacting with you. Usually this is a $10 value. I'm gonna give you my email address if you're gonna give me some free information that I'm looking for online.

Speaker 2: 21:37

This could be a downloadable PDF. It could be a quiz. It could be a downloadable PDF. It could be a quiz, it could be a qualifier about a product or service. But give them something that ties your audience to you. Then create an opt-in, make them come to you to give you that email address.

Speaker 2: 21:53

So now you have a methodology of reaching out to them, even if they never take action, and reach out to you because you've already paid for that interaction one way or another, whether you've put money in a PPC ad on Google or you've put a banner ad on a local website or a chamber of commerce event. So you need to have a way to capture the contact information of whoever has even thought about doing business with you. Then follow up. Make sure you've got a systematic follow-up, whether it's a text message, a phone call, an email, a chat bot, some kind of way that you are following up with your potential clients. And I'm talking about this from a digital marketing perspective. There's all kinds of other sales funnels you can put together on an operational side or even a print media side. You can put together on an operational side or even a print media side, but most people get tripped up for digital marketing.

Speaker 1: 22:42

So yeah, what is it like to work with an agency like yours, because I know a lot of business owners maybe don't understand how that works.

Speaker 2: 22:53

Yeah Well, I you know again, I'm a Texan, so I like to do things my way. You know, just a little bit stubborn. So I actually developed the antithesis of a traditional agency. I sold my first agency back in 2018 and played in the land of private equity and while I really appreciate mergers and acquisitions and private equity, what I found was keeping things simple is what matters for my clients. So, to work with me and my company, it's month to month. We ask for a 90-day agreement, but you can get out after 30 days. We design a custom 90-day Accelerate program for all of our clients where we talk through the exact marketing tactics that our clients need to grow their unique business. They get a direct account manager, they get a text enabled phone number. They can text us 24 seven and we'll answer back. So we really do become that marketing partner in your business.

Speaker 1: 23:49

I love that, because a lot of things that we see on the internet are so complicated and this is so simple. It still comes back to clarity, right, Like if someone doesn't there I believe it was Donald Miller, I think that said it's not always the best business that wins the business, it's the business people understand.

Speaker 2: 24:13

I agree, and. I am a story brand guy, one of only 600 in the world.

Speaker 1: 24:18

So I figured you were storytelling Some people don't know of Donald Miller. They haven't heard of you. Know, those of us that have, we think like what you haven't heard but they haven't. So can you explain kind of like where that came from and why it works?

Speaker 2: 24:34

Absolutely so. Don Miller was a very successful writer and he figured out the secret sauce for blockbuster movies so that every blockbuster movie that follows this seven-part framework is very successful in theaters. And Don came up with a seven-part framework to apply storytelling to businesses. So you start with a character who meets a guide. That character has a problem. They are reticent to solve that problem. That guide gives them a three-step plan, or a plan right, it's not always three steps, but in business it should be three steps. They overcome an obstacle and then they achieve their aspirational identity. And isn't that the same journey that our customers want? They don't want us to be the hero of their story, they want us to be their guide so they can get to their aspirational identity. And if we're really serious about serving our clients, well then we should be happy to take the guide role and not the hero or the heroine role.

Speaker 1: 25:40

Yeah, I love that the hero, the villain and all those other fun things that are in every movie. And for those that haven't heard of Don Miller and his books, what was the name of the first book that he came out with? That was popular.

Speaker 2: 25:54

Story Branding your Business.

Speaker 1: 25:55

Story Branding yeah, okay, yeah, and I. So I encourage everybody to grab that because that will help with marketing. To help you understand If you watch movies after you read that book, you'll go wow, no wonder that one movie failed because it didn't have all the parts in it.

Speaker 2: 26:12

And I actually on my website on far beyond marketingcom, I have a story brand checklist that your listeners can download and they can go through the story brand quiz to see what aspects they need to story brand for their business. It's under my entrepreneurial toolkit.

Speaker 1: 26:29

I know a lot of business owners say I just don't have the time to do one more thing, right, and so we're sharing all this information coming from a fire hose and they're probably thinking like this is all great and stuff, but I don't have time. Any advice for that, coming from an entrepreneurial family.

Speaker 2: 26:47

You know we make time for what's important and the great Brian Tracy wrote a fantastic book called Eat that Frog and I love that book because Brian says that you should take the worst thing about your day, that task that you just really don't want to do, and do it first thing in the morning. And I find that when I prioritize that hard thing and just eat the frog, the rest of my day gets better.

Speaker 1: 27:18

Managing people. So you your parents, started from scratch. They now manage a lot of people. You manage people. What are some good leadership insight tips that you've got for our audience?

Speaker 2: 27:33

Oh man, you know I always hire people that are so much smarter than me. I love to surround myself with people that are smarter, more qualified and better in every single way, because I figure if I can inspire them to achieve their goals and they will bring their best effort to my company, then they will feel inspired to serve my clients well. So I always try and be a servant leader. I always try and delegate my weaknesses and hire people that are so much better than me, and we have. I love the Entrepreneurial Operating System by Gina Wickman. It's a great book.

Speaker 2: 28:08

I believe in the right person in the right seat. I believe in letting people really own the tasks that you give them. Don't be an Indian giver, you know. Let's. Let's give it to them and let them keep it, you know. But yeah, if you're not using an entrepreneurial operating system, man, go get that book. I like the. I like the cheat version, the. What the heck is EOS? That? That one's that thick and so easy to read. So y'all go get that one instead of the big old meaty one.

Speaker 1: 28:33

Yeah, and that one for those that don't know is Traction, traction, traction. Yeah, that's that one. And Scaling Up is another good one for those entrepreneurs. And the E-Myth. I mean, we could go on and on, we could, yeah, but you know the one thing it all comes back to what you mentioned earlier was systems, systems, everything you got to have systems. People have to know what they're there, why they're there, what they're supposed to be doing. All those things you got to have a plan. Going back to marketing, ai seems to be a big topic these days. What are you seeing from your angle in the marketing world of how it affects how business owners can use it wisely, and what do you think it's going to be doing here in the next year or two?

Speaker 2: 29:20

I sure wish I knew I couldn't have predicted what it's doing right now, but I think AI is a fantastic resource for busy business owners. You can use AI for coding Now. You can use AI for creating now.

Speaker 2: 29:32

You can use AI for creating artwork. Fun fact, I was listening to an inspirational message the other day and I took the transcript of that message and put it in ChatGPT and I had ChatGPT create a piece of art based on that message and then I had that artwork put on canvas and shipped to my office and now it's hanging on my wall. So I mean, the sky's the limit for what AI can do. I love the fact that AI can make our lives easier. It can answer questions, it can do tasks for us, but the downside is, michael, it's only as good as the prompts that you give it. So taking the time to really figure out what you're trying to accomplish with AI and putting extra time, energy and effort into those prompts is certainly crucial.

Speaker 2: 30:22

I think AI is changing the way that we do marketing. I think it's changing the way that we do search engine optimization, email marketing, coding, website development, et cetera. But you got to get on the train. But you got to get on the train. You got to get on the train. Don't be afraid of it, embrace it.

Speaker 1: 30:41

Yeah, I will add one more that I experienced just recently. I had a really hard troubleshooting problem with a software I was using. Even talking to the software company, they couldn't figure it out. I got on chat GPT. Of course we use the profession, the paid one, so I don't know if that makes a difference on this particular issue, but it solved my problem. It figured out. Yes. So for those if you're having a hard tech support issue, because it what it does is, it took everything off the internet and said here's the best information I can find and the stuff that it told me I could find nowhere their their tech support didn't even tell me. I was like, okay, I'm really sold on this AI now, Cause now it's a tool, it's a resource as well.

Speaker 2: 31:28

That is incredible, yes, and that's the greatest feeling ever that you were like I just got my problem solved. Yeah.

Speaker 1: 31:34

I should have started there from the beginning. So now it's kind of my best friend. It told me good night the other night. I said we're done for the day and I said, ok, good night.

Speaker 2: 31:44

I always say thank you, too, when I ask you to do something. I'm like thank you so much.

Speaker 1: 31:48

Hey the friendlier, you are the friendlier. It is back. Keep the robots on my side. What can I say? Maybe they'll clean my house someday. I'd be okay with that. So tell us before we sign off here what are some areas, platforms that they can find you on, because I'm sure there's listeners that want to learn more. Follow you.

Speaker 2: 32:10

I would be happy for them to do that. I'm on all the platforms. You can find me on Instagram, Facebook, YouTube, LinkedIn. My website is farbeyondmarketingcom Amber Gage. That's G-A-I-G-Ecom, the Far Beyond Marketing Guidebook. Y'all look me up. I'd be very happy to connect with you.

Speaker 1: 32:28

And I see your course is on there too the Four C's of Effective Marketing and the book is on there. Everything you need is on there. So I encourage everybody to go, follow you so they can continue to learn more and then reach out. I think you offer a free phone call, possibly a consultation, to kind of see if they're a fit for you and you for them to help them boost their business growth. I always end with one final question, and that is if you were in front of an audience of small business owners, all seasons of life and different sizes, what is something applicable that would work for all of them? It could be a quote, a book, just some insight that you've discovered.

Speaker 2: 33:10

Well, I would say, to follow the KISS rule, keep it simple, keep it simple. We got into business for a reason. We got into business for freedom, we got into business for a dream, we got into business for passion. And I would say that sometimes we lose that sight when we get burned out, tired or overwhelmed. So I think if we keep it simple, if we systemize our plans and we delegate our weaknesses, the sky's the limit of what we can achieve together.

Speaker 1: 33:41

Fantastic. It's great advice. Well, I appreciate your time with us today. You've been a wealth of information.

Speaker 2: 33:47

Thank you for having me, Michael. It's such a privilege.

Speaker 1: 33:50

Yeah, my pleasure. Thank you for listening to Small Business Pivots. This podcast is created and produced by my company, boss. Our business is growing. Yours. Boss, offers flexible business loans with business coaching support. Apply in minutes and get approved and funded in as little as 24 to 48 hours at businessownershipsimplifiedcom. If you're enjoying this podcast, don't forget to hit the subscribe button and share it as well. If you need help growing your business, email me at michael at michaeldmorrisoncom. We'll see you next time on Small Business Pivots.