ChatGPT And Beyond: Growing Your Business With AI | Chris Rubin

Can human creativity survive in a world increasingly reliant on artificial intelligence? Join us on Small Business Pivots as we explore this compelling question with Chris Rubin, the innovative founder and chief creative officer of Brand Multiplier. Chris takes us through his life's journey, sharing how his experiences as an only child with divorced parents have fueled his growth mindset centered on curiosity, learning, and resilience. Hear about his transition from the corporate world to entrepreneurship, where his work with brands like Disney and Hard Rock Cafe provided the foundation for his own business venture.

Next, we uncover the dynamic interplay between AI and human creativity in small business branding. Chris makes a strong case against the pitfalls of relying solely on AI for creative tasks such as logo design, reminding us that human insight is indispensable. Discover how AI can revolutionize efficiency and cost-effectiveness in your business by taking over repetitive tasks, while humans focus on adding that irreplaceable creative touch. Chris shares practical tips for seamlessly integrating AI into your processes and highlights the importance of balancing machine assistance with human input.

Finally, we dive deep into leveraging AI for business growth, focusing on ChatGPT and its myriad applications for small and medium-sized enterprises. Chris gives a detailed look at the transformative potential of the GPT-4-0 model and emphasizes the necessity of familiarizing oneself with AI to stay competitive. Learn how to structure prompts effectively, integrate chatbots into your operations, and explore the future of AI as it transcends simple automation into more complex, agentic tasks. This episode is packed with actionable insights and forward-thinking strategies to help you harness the power of AI while keeping human creativity at the forefront.

Chris Rubin: CCO / BrandMultiplier.ai

Website(s):
https://www.brandmultiplier.ai/
https://chrisrubincreativ.com/

LinkedIn: https://www.linkedin.com/in/crubin/

Email: chris@chrisrubincreativ.com

#SmallBusinessSuccess #AIinBusiness #BusinessGrowth #HumanCreativity #EntrepreneurshipJourney #BrandStrategy #AIPowered #AIandCreativity #BusinessBranding #AIForSmallBusiness #ChatGPT #EntrepreneurTips #BusinessInnovation #CreativeBusiness #TechForBusiness #EfficiencyAndCreativity #BrandingTips #SmallBusinessGrowth #ChrisRubin #SmallBusinessTips #SmallBusinessOwners #MarketingTips #BusinessSuccess #BusinessCoaching #BusinessPodcast #SmallBusinessPivots #SmallBusinessSuccess #Success #Podcast #SmallBusiness #BOSS #MichaelDMorrison #OklahomaCity

Chapters

• 0:00 Entrepreneurial Journey and Business Growth
• 10:22 Unlocking Business Potential With AI
• 16:45 Harnessing AI for Business Growth
• 25:33 The Power of AI in Business

Transcript

Speaker 1: 0:00

All right, Welcome to Small Business Pivots. We have another special guest from around the world. He's not too far from me here in the United States, but I know that business owners are the only ones that can announce and pronounce their business and name like they want it to. So introduce yourself, your business, quick. What?

Speaker 2: 0:16

you do. Sure, hey, michael, thanks for having me. My name is Chris Rubin. I'm the founder and chief creative officer of Brand Multiplier. Yeah, I'm happy to be here, share more about my story and hopefully offer something of value to your audience.

Speaker 1: 0:29

What do you think we're going to help our listeners with today?

Speaker 2: 0:33

Sure. Well, we're all about the combination of AI and brand strategy to create a growth engine for small to medium-sized businesses. I spent my career in the enterprise space and learned quite a few things in terms of how to grow a business that has sort of unlimited budgets, and when AI came into the picture, I realized that there was a way to bring that enterprise-grade strategy and creative to the underdogs, to the little guys, and that's what brand multiplier is all about.

Speaker 1: 1:10

Well, I think you got everybody's ears perked. You said business growth, so let's introduce our show and we'll be right back. Welcome to small business pivots, a podcast designed for small business owners. I'm your host, michael Morrison, a small business coach and founder of boss, where we make business ownership simplified for success, so that you can own a business that runs without you. To learn more, go to businessownershipsimplifiedcom. All right, welcome back to Small Business Pivots. We've got a lot to talk about, because you are an AI guru and I know that's kind of a big topic right now, as well as big, big business growth. You've been on both sides of the coin. It sounds like so, but I first want to start with mindset. A lot of us business owners, we've had trials, tribulations. It could have been when we were growing up, something from the past, or maybe it was when we started adulting. I don't know. Do you have anything that kind of happened and how you overcame that, because I know a lot of business owners get stuck.

Speaker 2: 2:09

Absolutely. Yeah, I'm just glad we're talking about it. You know, for me I was an only child of divorced parents and my life was relatively solitary. I was forced to grow up quickly. We moved around a lot, but I was reading and writing constantly. I was sort of super curious. I was always learning, and each new set of experiences every time we moved as an example, that gave me sort of new challenges and obstacles to learn to manage and overcome.

Speaker 2: 2:35

And eventually I realized that every setback and there were plenty of those it shapes us in some way. And so eventually later in life I realized I learned about a formulation for this idea that I'd sort of discovered on my own, which is called growth mindset, and once I sort of discovered that I was hooked. Essentially it's about embracing the mindset of boundless curiosity and endless learning and adaptation. So you know, every setback is a setup for a comeback is a famous phrase that I didn't coin, but you know it's a nice handy way of remembering this. But that philosophy of growth, growth mindset, has really guided both my personal life and my professional ventures and it's sort of just always about trying to constantly innovate and improve, never sort of settling or becoming complacent and maybe most importantly, every time you get knocked down, it's just about how you get back up. It's about what you do next, because the knockdowns and setbacks those are going to happen, guaranteed.

Speaker 1: 3:37

Beautifully said. I think we're done here, man, you solved it all. I'm just kidding, no, I have not heard anyone say it that. Well, no, that was awesome. So you started adulting, got through your childhood. What got you into entrepreneurship in the first place? Because I know a lot of business owners. They're like am I really qualified to start a business or own a business? So what got you down that path?

Speaker 2: 4:01

Sure, yeah, I mean, I've probably asked myself that same question still you know I, I've probably asked myself that same question.

Speaker 2: 4:06

Still, you know, I I spent a lot of time as an employee. To be honest, I sort of just fell ass backwards, if you will, into into advertising. It was never something I was targeting, I just I learned, I figured out that I had a skill for writing and I got hired as a copywriter at an ad agency and immediately just kind of fell in love with this idea of what a brand is and how a brand is a vehicle for a story, and luck of timing and location. The first two brands I ever worked on were Disney and Hard Rock Cafe, and so, you know, I got to immerse myself in not just a brand, but the kind of brand that generates love and loyalty across generations, right.

Speaker 2: 4:45

And then I pursued decades in the enterprise space, working for global agencies and also in-house at global brands, continuing to study and understand how do you create and build and sustain something like that? And then so to your question about entrepreneurship. Eventually, I felt like I had gathered enough sort of pieces and parts of various processes that I had seen, you know, done at the highest level, right, where the budgets are almost unlimited, and the teams I was working with were just incredibly talented, some of the best around in their various areas of expertise, and so I had sort of cobbled together what I felt like was my own process for how to do this thing, and I was tired of working for someone else and I felt like I'm going to go and try this on my own. So I started a little initially just a copywriting agency and immediately I was in Silicon Valley at the time and I had been immersed in tech for over a decade and working with Google and HP and Intel, and so I had some connections, had some relationships and immediately had some work flowing, and then pretty quickly realized oh, I don't want to just focus on the copywriting, I want to do the brand strategy piece, because that's the essential piece that comes before the copywriting. And I'll just mention this as a tip to your audience, because I think this is a common sort of maybe trap to fall into when you're growing a business. You realize at some point that the story you're telling maybe is not as good as it could be, to put it one way, and so you go looking for a copywriter. Oh, we need new copy for our website, and that makes total sense until you understand what I do from years doing it, which is that you have to start with the brand, and that's brand strategy.

Speaker 2: 6:28

So it's you got to lay the foundation, like like a layer of bedrock, and that's, you know, in the language of my business, it's identity and positioning. Which is really identity is know thyself. You've got to truly understand who your brand is. Think of it as a person, a living, breathing entity. Who are you, what are you all about, what are your values, all that kind of thing, mission, vision, et cetera. But then there's your positioning what's the little niche in the marketplace that you can carve out and really own for yourself? And so that involves two elements your audience, who stands to truly benefit the most from what you have to offer, and your competition who are you up against? Who's trying to eat your lunch? And so when you lay that foundation really clearly and crystallize those two elements identity and positioning now you've got the bedrock to build that story and the story is going to be resonant, it's going to be authentic, it's going to truly connect with that group of people who stand to benefit the most from your offering, from your value proposition.

Speaker 2: 7:23

And now's when you do the copywriting, that's when you write the new copy for your website, the new label for your package, whatever it is. I think that pretty much answers your question. I guess the last thing I would add is entrepreneurship is like the job that never sleeps. It's like I'm constantly thinking about it. I'm making dinner for my kids, but I'm still sort of in the back of my mind thinking about, you know, what's a better way that I can do X, how can I get more value out of this particular team member, et cetera. So you know, I think tying it back to the first thing we talked about, about setbacks like those are going to be a daily occurrence, but you got to just keep getting back up and staying focused on what's that North star, what's that thing that you're trying to to do, you know?

Speaker 1: 8:07

big picture with the business. So my educational background is marketing as well. I owned a large marketing firm. I exited that in 2019, but if you see our if for those watching the video our brand colors are orange and blue. What's interesting about that is my college, my university, that I bleed is crimson and cream. Our two biggest competitors are. Both have orange. So everybody comments about the orange in my office like, oh, you converted. And they're like why would, why could you? And this is serious. It goes along with what you're saying. How could you ever use orange when you're a Sooner? Because orange is our worst color and I'm like it's not about those colors. I have to overcome that. Yes, I hate orange when it comes to the playing field, but it's part of our brand because we researched our audience. Orange creates a purchase, the blue creates calmness and trust. So what you're saying is absolutely dead on. I mean, sometimes you got to get over the things you don't like if you really want to connect with your audience. Is that fair to say?

Speaker 2: 9:20

Absolutely. It's all about your audience and I love it. You know it reminds me of another distinction that's important to understand and think about. I think it helps to think through this framing when you're considering marketing in general, especially in the context of brand. There's there's visual language and identity, which is what you're pointing out.

Speaker 2: 9:37

So visual identity, but then there's your verbal identity, and that's all the aspects that I'm typically most focused on, cause I'm a word guy, word nerd, language guy. You know I speak five languages, like it's always been about words for me, and so the visual and the verbal. You've got to get those two things aligned and consistent and coherent across every touch point, no matter what and this applies even if your business is very small. If you're doing these things correctly and with a clear and sharp strategy and that lens is right, like you said, it's all about the audience then you're going to have a leg up against any other business, no matter how big, who isn't doing that thoughtful strategy in terms of guiding all of the sort of sales and marketing motions for the business.

Speaker 1: 10:22

And what's nice about what you're sharing is the small business. The true small businesses that are listening really need to listen to this, because I hear so many business owners. They just go on Fiverr or somewhere locally find a graphic designer and say, hey, I need a new logo, and then they wonder why their business can't take off, and so that's kind of the starting, the foundation, like you said, the guiding principles and things. So you created, or part of a system, ai that helps create that flow. Is that correctly said or explained?

Speaker 2: 10:58

That's a common misconception, so I'm glad to have the opportunity to clarify that. So you know AI is at the end of our name for a good reason. Essentially, ai is in the backseat, the creativity, the human creativity, the you know with full humility, the creativity that I possess and that I've developed over many decades. Now that's in charge, that's in the lead. What the AI comes in to do is bring efficiency to the workflows and the processes, which allows us to bring the price point down so that we're delivering enterprise-grade, agency quality work at a fixed monthly cost that's affordable for most businesses and it's 3 to 10x less than what you would pay for a typical agency of this caliber. So, again, ai is in the backseat. It's essentially. We essentially have a team of machines that never sleeps and we leverage that team in order to bring that power and efficiency to the process and the workflow to enable us to be far more productive at a lower price point. Essentially, we set out to solve all the pain points of working with an agency and I know those well because I was inside those agencies and I was also on the client side. One of the biggest ones is a big team of people that are billing hourly where you're getting this huge bill every month and it's unpredictable. It's really hard to plan around that, unless you're a giant enterprise. So yeah, I'll throw another thing in the mix, which is what I want to caution the audience about when it comes to AI is I'm going to give you the framing that I think is most useful. So when you think of these, I think it's just best to think of them and call them as machines, because there's all different ones. You've got ChatTPT. That's just one example. There's Claude, there's Mist different ones. You got chat TPT. That's just one example. There's Claude, there's Mistral, there's Lama. There's a whole bunch of them, and they're constantly evolving.

Speaker 2: 12:51

Whichever one you choose, think of it as a hyper ambitious intern. They are excited, they're eager to please, they never sleep, but they're also extremely inexperienced and they lack what humans have in spades, which is intuition, creativity, critical thinking, emotional intelligence, and so give this machine an assignment. We have an AI first mentality. So if you have a task or project that's on your plate and you need to tackle it, start with AI. There's no reason not to Ask it a good question. Ask it a sharp question about what you're looking to accomplish. Just tell it what the project is and say how would you go about doing this? Now here's the key Don't accept that as the final answer, but use that as a springboard. It's sort of like a why not? Kind of thing. There's no downside to giving the challenge to the AI first and just seeing what it sparks for you, and then build on it and go from there.

Speaker 2: 13:40

But here's the cautionary note Don't ever publish what you get from the AI. It's going to sound robotic, it's going to be bland, it's going to be mediocre. You do not want to represent your brand or your business with something that is produced by AI, and so that's the genesis of our model We've always got a human in the mix. Who's in the lead, and essentially, we establish a creative flywheel between the human creativity and insights and the power and efficiency of the machines. And, by the way, they can analyze a massive data set far better and far faster than any team of humans has ever been able to do. And so I think that's the role that AI plays in our business, and that's the same role that I would recommend. If you're trying to implement AI in your own business. Just think of it in that way, and I think that'll give you a big headstart.

Speaker 1: 14:32

You're listening to Small Business Pivots. This episode is proudly brought to you by BOSS, where business ownership is simplified for success. At BOSS, we help business owners create their businesses to run smoothly without them being there 24-7. Our seasoned business coaches, who have walked the path themselves, provide invaluable guidance and support and with additional services like fast business loans, some approved within 24-48 hours, comprehensive online courses, detailed workbooks and engaging classes, boss offers a wealth of resources to help you succeed. Discover how small business success begins with Boss at businessownershipsimplifiedcom. If you're enjoying the podcast, make sure to stay connected by hitting that subscribe button, giving us a thumbs up or leaving a positive review. Your support keeps us going. Now let's get back to our incredible guest. I have a lot of business owners ask us about AI, and one of those is workflows, systemizing, streamlining, things like that. Since you use it in your business, how would a business owner go about discovering what it can and cannot do in that area of business?

Speaker 2: 15:48

Yeah, great question. I mean, it's one of the first things that we set out to solve with all of our clients. So you know, first there's due diligence and discovery, and you know you need to understand what your current assets and resources and capabilities are, and that's that's. That's from a technical standpoint as well as a creative standpoint. Once you have a good grasp of that, then the key thing to think about your North Star really is what are you looking to accomplish? What is the aspect of the business that you feel like is most likely to benefit?

Speaker 2: 16:21

And I would give you a headstart and say that marketing is probably the right place to start looking that so far have been the strongest use cases that have been proven out at the enterprise level and and then across all types of businesses. And so once you identify what's that area of the business that you want to focus on, to generate value from the ai tools, then begin to develop a set of use cases. And this is where it can get tricky if you don't have anybody helping you. I think, if any of your audience want to reach out to me on LinkedIn, I'm happy to share a guidebook that we put together. It's totally free and it's essentially a handbook for how to approach the integration of AI into a small and medium-sized business.

Speaker 1: 17:06

So, on AI, every time I say this, I promise you within 24 hours someone says I've never heard of that. It seems like everybody's heard of chat GPT, but as soon as I say that, someone goes what's that To this day? But anyways, so most people know chat GPT and they use it for content creation or ask simple questions. But is there an AI out there that is better suited for a business owner to use, that can do like multiple things, or is it just chat GPT? Start there. Do you have any recommendations?

Speaker 2: 17:44

Sure, yeah, of course, this is a great question. So there are many frontier models out there and then there are many smaller models that are being developed as well, but the Swiss Army knife of AI tools as it stands right now is ChatGPT. I will strongly encourage you to cough up the 20 bucks a month to get the GPT-4-0, which is the latest model, the latest Swiss Army knife model I'll come back to that in a second but GPT-4-0,. It is extremely capable and remember that it has access. Remember I mentioned the intern that the key element I left out is it has access to the unlimited breadth and depth of human knowledge that's ever been created Literally. It has access to the unlimited breadth and depth of human knowledge that's ever been created Literally. It has access to every bit of knowledge ever created.

Speaker 2: 18:29

But the key is patience. Just like with an intern, you've got to give it guidance, you've got to give it prescriptive sort of feedback and you've got to be patient. It's not going to give you a great thing the first time and ultimately, eventually, the thing it gives you is never really going to be truly great, but it will be valuable, and so that, back and forth with my kids when I'm trying to explain it. I call it wrestling because that's often what it feels like. I've been spending every day with these tools for over two years now and no, that's essentially what it requires. You've got to go back and forth.

Speaker 2: 19:01

But to your question of which tool? So I would recommend GPT-4-0, which is 20 bucks a month. Now, to be clear, there is a more recent model that's come out that was initially called Strawberry, now it's called O1, I believe that's not the one I would recommend for anyone in the audience. It's for very specific things, mostly around math, some scientific applications, coding, but it's still very new and it works differently. It's designed for more advanced users. So to land the plane here, chat GPT 4.0 with a $20 a month subscription. Totally worth it, especially if you're leading a business. One more tip I'll give you is that if you're the head of your business, if you're the leader of the team, you need to understand these tools. Why? Because you want your team to understand them, but they're going to be looking to you for sort of almost like a permission structure, that not only is it okay to be using these tools, but you need to. I'll throw another common phrase out there, which is AI is not going to take your job, but somebody who's good with AI tools just might.

Speaker 1: 20:09

Yeah, that that's good right there. What is an example other than just asking chat a question? What's a good example? So business owners that aren't using it has an idea of wow, I didn't know it could do that with the subscription based. So, again, if you reach out to me, I didn't know it could do that with the subscription-based.

Speaker 2: 20:25

So again, if you reach out to me, I've got a different thing I can offer you that has a hundred different use cases and pre-made prompts that you can feed right into GPT and begin to use it right away, to begin to generate value right away. But to answer your question, essentially there's a couple of different ways to structure what's called a prompt, which is the way that you talk to the machine. The key here is that the reason these tools are so world-changing is because, finally, we are able to talk to computers in our language. They are trained on what's called NLP natural language processing and that means you can just speak to it, as I said earlier, like a person, like a human, like an intern, and so you want to give it a prompt. That's the technical term, but essentially some key guides, guidelines I would give you is first assign it a role. So start out by saying you are a blank, so you are an expert strategist, and then you want to give it an assignment. So I want you to create a three-month plan for growing my business, and then you want to give it a little bit of context. We are a I don't know. We are a small business that produces blank, our audience is blank and these are our key objectives for the plan.

Speaker 2: 21:44

And then hit enter and see what you get. And then it's going to. You know it's going to might give you something strange, it might give you something good, it might give you something close to good. Either way, it's going to give you valuable data that then you begin. You continue that process at the back and forth with the machine. It'll spark more questions. Ask it questions, just have a conversation. And again, I have to be really clear about this there's no downside. Spend 15 minutes, spend 20 minutes. You will get something of value and then it'll be another step along your path towards understanding how to get value from these tools. I will guarantee you that if you don't start this now, you will be left behind.

Speaker 1: 22:24

Thank you, because that was my next question that I encourage every business owner You've got to start doing something with it. Yes, because, like you said, you will be left behind and it's like you mentioned. I don't want to scare business owners Like it's going to take your job away but, like you said, someone that uses it well can take your competition because they're now being more efficient, more profitable, doing things faster, better, seamlessly. You know a lot of things like that I have a question on. So you mentioned training the chat GPT for them. Would you say that you're training in that conversation to keep asking more questions? Or, if you have an account and every question you ask, it starts learning? Oh, they ask questions this way and this way and this way, or is it you're training that particular topic or subject?

Speaker 2: 23:17

Yeah, it's a good question and it can get pretty complicated pretty quickly to answer that, I think. To try to keep it simple, what I would say is and they're constantly evolving. So back in November 2022, when we first got our hands on GPT 3.5, the answer to the question was no, it's not learning, it's not remembering anything. Every session that you start, you're essentially starting from scratch. That was a problem. Well, they've begun to fix that and solve that problem. So now, as you continue to interact with the machine, as long as you're within the same account, so you're logged in as you, and then, every time you're using it, you're logged in as you it will begin to remember certain things and you can also specify. You can say I want you to remember this about me and you tell it a few things. I have two kids and I live in Colorado Colorado and I have a business that does X and Y and our audience is blank. It will retain that information and so the conversations as you move forward will get better and you'll have to do less sort of backtracking and explaining. The other thing I want to mention is and the reason why working with someone like us can be so quick to value is because another sort of low hanging fruit opportunity here is to train a custom model based on you, your business, your audience, your competition, et cetera, and then, once that model is custom trained which is what we do for our clients now you've got something where you can go to it and instantly get a very sharp and refined answer to what you're looking for, instead of always having to provide a lot of context. So, to answer your question most simply, work with someone who already understands these things and can help you sort of fast forward to value. If that's something that's out of your price range, then you're going to have to do the work yourself.

Speaker 2: 25:06

But, like I said, we have resources that we offer for free that can give you a good head start and then maybe at some point we are able to work together. But we're happy to help. We want to encourage everyone, as I said earlier, to don't wait, don't sleep on this. This is not a take a wait and see approach situation. The train has left the station. This is not a take a wait and see approach situation. The train has left the station. This is going to change the world. There's no doubt about it, and just don't get left behind.

Speaker 1: 25:31

Amen, amen. I will share with our listeners how. Just one example of how we use it, because you mentioned something there in that comment. I consider it more my admin assistant than my personal admin assistant. The reason I say that is because it retains everything. So, for instance, if I ask it a question, put yourself in these shoes, what would you do? What would you recommend? Blah, blah, blah. And it tells me well, it could be six months later and something went south. On that idea I took. I can say remember when I asked you this. Well, this is what happened. And it's like boom, a human can't do that. They're not going to remember all the details. I'm like you. I put in all the details up front so I don't have to go back and explain well, six months ago I hired this person. No, it continues that memory.

Speaker 2: 26:23

I would be careful about relying on that though, michael, because they haven't perfected that, and there's something called a context window that hasn't gotten super large yet, and so the context window is essentially the memory you're referring to, and it does essentially run out of space and start erasing earlier stuff to to make room for new stuff, but when you custom train a model, that's not an issue, so it's a little bit in the middle somewhere.

Speaker 1: 26:49

Let's talk about your business. Some pivots along the way. So you left the working force and started your own business. What are some pivots that you've learned along the way that you could give some tips to other business owners?

Speaker 2: 27:06

Yeah, good question. I mean I think it's really just about that growth mindset. So if you're continually open-minded and looking to constantly learn and evolve and innovate, I think you know you're paying close attention to your industry, your competition, most importantly, your audience, what they care about. And I think as long as you've got those antennas up and you're just paying attention and you're not sort of set in your ways, that you're ready to change if it makes sense, I think that's the key. So you know it's really about spotting an opportunity and then doing the work to you know, develop and maximize that opportunity.

Speaker 1: 27:42

So we're talking about pivots. I encourage all business owners, if you're not using chat, to pivot now and start using chat. Quit, quit. Being stubborn, it's not going away, it's not going anywhere, it's only going to be more so. With that, what do you think and you may or may not know this, but what is your personal opinion of? Where do you see this? Like? The capabilities, because you probably know what they're actually working on developing in just the next few years. How powerful do you see it being?

Speaker 2: 28:16

Sure, yeah Well, how powerful. I mean nearly infinitely powerful. You know. If you're unconvinced, just look at the amount of money that's being poured into these companies and into this industry. I think it's like 80% of VC money went into something that was AI related in the past 18 months. So to your question of where it's going so you know, chatbots are just scratching the surface.

Speaker 2: 28:41

That's what we've been talking about today. It's a chatbot you type in a language in your native language and it comes back with an answer in regular human language, and it's great and that's been incredibly innovative, because typically, to get great results from a computer, you had to speak its language, you had to write code. So that's now no longer the case. Where is it headed? It's something called agentic AI, which is essentially think of each little machine, or chatbot, if you will, as an agent.

Speaker 2: 29:17

And then an agentic AI is one that strings agents together and orchestrates their efforts to do much more complicated tasks and projects, and so it's essentially a stringing together of multiple machines into a chain a team if you will to create an agentic workflow. That, essentially, why does that matter? It just creates far more value and power from potentially a single prompt. So you could conceivably, in the near future, give it a very complicated project and you're going to get back pretty quickly a really good result. But then what's never going to change is you always need an expert human in the loop, not an expert in computers, but an expert in your area of expertise. Whatever the, whatever domain your business dwells in, you need to be the expert there and be in a loop with those machines and never rely simply on what the machine gives you.

Speaker 1: 30:14

That's great information. Let's talk about your business now, your actual business. If someone wants to work with you, what does that kind of look like, and what do those prospects slash clients look like as well?

Speaker 2: 30:27

Sure, yeah, thanks. Well, you know I have a chief business officer. His name is Stefan, and so he's the the one that you, you know, reach out. You can reach out to me, but we put you in contact with Stefan and he's going to help to help you understand sort of what. What exactly is the shape of your specific need?

Speaker 2: 30:44

You'll probably show up saying something like well, I'm looking for ways to grow my business, or I understand that AI can be really valuable to me and my business, but I'm just not sure how to be smart about it. You know how can I be most efficient and effective? It feels risky, it feels expensive. You know how can I, how can I be smart about it? Those are the kinds of things that we can help you first understand and then define a potential way of working together where, for a fixed monthly cost, we can help you address specific objectives. And this is key. Part of our model is to understand what your internal assets and resources currently are, including human resources, and then we're going to be looking for ways to fill gaps and then amplify the value of what you already have. So there's no redundancy involved. It's about you know if you've got a great email guy or girl on your team. We're not going to come in and take over the email. We're going to come in and try to find ways to integrate AI into their workflows and processes and make them that much more valuable in what they do. Make them that much more valuable in what they do.

Speaker 2: 31:47

Now there's an interesting aspect here around sort of a human resource culture kind of quality to what we help our clients with, and it looks like this. So I mentioned that example of your email person. Let's say her name's Sarah.

Speaker 2: 31:58

Sarah has lots of sort of tasks on her plate day to day to handle all of your email marketing. Some of them she kind of wishes she didn't have to do but it's just part of her job. There's sort of lower level, maybe repetitive or kind of menial tasks, but there are important aspects of the greater goal for her job. We can come in and help to take away and handle some of those lower level things so that Sarah can now be leveled up to her highest value to the organization. Maybe Sarah dreams of experimenting with some creative ideas around campaigns for email marketing based on her expertise and her experience marketing to your audience. We can help her not only explore and manifest some of those ideas, but we can help amplify and enhance some of those as well, based on the creativity that we bring to the table. So there's lots of different ways that we can help to amplify the value of existing assets and resources with our clients' businesses, and that's what we're excited about doing.

Speaker 1: 32:57

Very cool. How can people best get hold of you? Follow, you get these free resources that you've been talking about.

Speaker 2: 33:04

Sure, yeah, linkedin's. I'm not a big social media person, but LinkedIn is the main platform for me. I'm easy to find Christopher Rubin and, yeah, just send me a DM and I'd be happy to send you any of these resources I mentioned or connect you with Stefan if you want to have a more detailed conversation, and we'd love to hear from you. We're excited to spread the excitement and passion that we have about this Because, again, it's undoubtable that this is going to change not just your business, but every business, all of your competitors. There's no question about it, and so the only question really is why not now?

Speaker 1: 33:44

That's great. Well, before we sign off, I want you to know you've been a wealth of information and a blessing to many, so I appreciate your time. Got one last question before we sign off. If you were in front of an audience of different, various businesses, business owners, what's one thing you could share that would be applicable to all of them? Some wisdom, something you've learned in the past. It could be anything.

Speaker 2: 34:07

Sure, well, michael, before we go, just thank you so much for having me. I appreciate the opportunity to speak to your audience. I think if I were offering just one thing of value, it would. I think I'd have to come back to the growth mindset and tie that to AI. You know, if you are, unless you are, unless you're convinced that you know everything and you've got it all locked down, then there's no reason not to go ahead and begin the journey of exploring and understanding how these world-changing tools can benefit you and, specifically, the growth of your business.

Speaker 1: 34:44

Thank you, chris. We'll see you soon. Thanks so much. Thank you for listening to Small Business Pivots. Please don't forget to subscribe and share this podcast. If your business is stuck, you need help creating a business that can run without you, or you need a fast business loan or line of credit, go to our website businessownershipsimplifiedcom and schedule a free consultation to learn. Website businessownershipsimplifiedcom and schedule a free consultation to learn why small business success starts with boss. If you want to talk anything small business related, email me at michael at michaeldmorrisoncom. We'll see you next time on Small Business Pivots.